Marketing Specialist

IDEX; Wheeling Township (IL); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings with company

PTO

Job summary

IDEX Corporation is seeking a Marketing Specialist to manage outbound marketing activities, including exhibitions, digital marketing, and product promotion, coordinating with the product, commercial teams, distributors and customers to drive planning and execution of marketing initiatives.

You will collaborate with Marketing teams worldwide, bring a creative and quantitative mindset, and leverage analytics to strengthen the brand and support business growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or similar field.
• Minimum 4+ years of experience in B2B marketing.
• Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics.

Responsibilities

• Tradeshow, customer events and distributors events: lead end-to-end strategy and execution.
• Email marketing and newsletters: build targeted campaigns and optimize performance.
• Account-based marketing: develop targeted ABM activities to engage key customers.
• Co-marketing activities: collaborate with distributors for joint campaigns.
• Digital marketing: drive online growth with ads, SEO, and Google Ads.
• Advertising and promotion: promote products in industry outlets and magazines.
• Sales tools library: create and maintain flyers, presentations, videos, and testimonials.
• Website and social media: oversee updates and analytics-driven optimization.
• Thought leadership: develop press releases, blogs, and whitepapers.
• Market research and pricing: conduct studies and support pricing inquiries.

Skills

Project Management

Communication

Creative Thinking

Analytical Thinking

Attention to Detail

Team Player

Bilingual (Spanish) optional

Education

Bachelor’s Degree in Marketing

Tools

Google Analytics

MS Office

Job description

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.The Marketing Specialist will primarily manage all the outbound marketing activities, including exhibitions, digital marketing, and general product promotion, to strengthen the brand and contribute to the business objectives. The role will collaborate with the product team, commercial team, distributors, agents and customers to drive the planning and execution of all the marketing activities. The role will also collaborate with Marketing teams around the world to ensure global marketing initiatives are met. We are looking for a creative and quantitative thinker with good communication, administrative skills and an understanding of product marketing processes.SPECIFIC RESPONSIBILITIESTradeshows, customer events and distributors events: Work closely with the commercial and product teams to devise the strategy for each event, and then manage the end-to-end execution of the event. Analyze and report the outcome of each event.Email marketing and newsletters: Maintain an up-to-date database and develop targeted campaigns for customers and distributors to drive awareness and engagement. Monitor the performance of the campaigns and optimize accordingly.Account-based marketing: Develop and execute targeted account-based marketing activities to engage key customers, generate leads and support business growth.Co-marketing activities: Collaborate with distributors to drive co-marketing activitiesDigital marketing: Drive online growth through digital advertising, SEO optimisation, and Google Ads campaign management to increase website traffic, leads, and conversions.Advertising and promotion: Promote the company's products on industry forums and magazines through product listings, advertising, and articles.Sales tools library: Collaborate with the product team and external partners to develop and maintain sales tools such as flyers, presentations, videos, and testimonialsWebsite and social media: Manage updates and optimization of the company's website and manage its social media presence to drive more engagement. Monitor analytics to optimize performance.Thought leadership: Collaborate with internal and external partners to develop thought leadership content (press releases, technical blogs, whitepapers etc.)Customer portals: Manage company information and product listing on customer portalsStay-up-to-date: Stay up to date with the products and new developments in the marketMarket research: Evaluate the need with internal stakeholders, and work with external partners to conduct studiesPricing execution and management: Execute annual price updates, maintain pricing in internal systems, communicate changes to customers, and support internal pricing inquiries.Budget and invoicing: Budget and actual spend management and forecastingundefinedQUALIFICATIONSThe following requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.KEY COMPETENCIES:Project Management: Strong project management skills, including the ability to prioritize, balance, and manage deliverables for multiple marketing projects to meet deadlines and deliver high-quality work.Communication: Excellent communication (oral and written) and presentation skillsCreative Thinking: Innovative thinking to develop engaging content and campaignsAnalytical & Solution Driven: Good analytical and problem-solving skillsAttention to detail and quality: Keen eye for detail and creative finesseAnalytical Thinking: Proficiency in analyzing data and deriving insights to optimize marketing strategies.Individual & Team Player: Ability to work independently and collaborativelyBilingual in Spanish is an additional plus, but not requiredundefinedREQUIRED EXPERIENCE, EDUCATION LEVEL, OR KNOWLEDGEBachelor’s Degree in Marketing, Communications, or similar fieldMinimum 4+ years of experience in B2B marketingSolid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google AnalyticsProficiency in MS OfficeundefinedAffirmative Action:This statement affirms the continuing IDEX Corporation Policy on non-discrimination in employment and treatment during employment with regard to race, color, religion, sex, age, disability, national origin, ancestry, marital status, parental status, veteran’s status, or any other non-job related characteristic or criteria protected by law.FLUID MANAGEMENT IS AN EQUAL OPPORTUNITY EMPLOYER COMMITTED TO WORKFORCE DIVERSITY.Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?Total RewardsThe compensation range for this position is $88,200.00 - $132,200.00, depending on experience. This position may be eligible for performance based bonus plan.Benefits PackageOur comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: https://www.idexcorp.com/careers/our-benefits-and-rewards/IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at [e-mail] for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.This posting is for an existing vacancy.Artificial intelligence is not used to screen, assess or select applicants.