Marketing Specialist

Wolfe Eye Clinic; West Des Moines (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Wolfe Eye Clinic in West Des Moines, IA is seeking a Marketing Specialist to develop and implement marketing and communications strategies that support growth, patient acquisition, physician outreach, and brand awareness across all Wolfe Eye Clinic locations.

The role emphasizes strategic marketing leadership, budget management, and cross-functional collaboration with clinical and administrative teams, including ongoing performance measurement and reporting.

Qualifications

• Bachelor's degree or 3-5 years of marketing experience.
• Experience developing and implementing marketing strategies and managing budgets.
• Strong analytical, organizational, communication, and project management skills.
• Experience utilizing marketing analytics and performance data to support business decisions.
• Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.

Responsibilities

• Strategic Marketing Leadership: Develop and execute marketing strategies aligned with growth.
• Budget and Resource Management: Manage annual marketing budget and expenditures.
• Communications and Brand Management: Lead branding, communications, and PR across all channels.
• Operational and Business Consultation: Advise physicians and ops leaders on marketing initiatives.
• Community and Outreach Leadership: Plan events and partnerships for brand awareness.
• Reporting and Analytics: Analyze KPIs and present performance to leadership.
• Other Duties: Handle additional marketing projects as assigned.

Skills

Marketing strategy

Budget management

Analytics

Branding

Project management

Communications

Adobe Creative Suite

Canva

Microsoft Office

Digital marketing platforms

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Adobe Creative Suite

Canva

Microsoft Office

Digital marketing platforms

Job description

Marketing SpecialistIn medical practice since 1919, Wolfe Eye Clinic is a multi-specialty clinic providing surgical services and vision care throughout Iowa. At Wolfe Eye Clinic, we create Better Vision for a Better Life.Onsite Position based in West Des Moines, IA, with day travel to Wolfe Eye Clinic locations throughout Iowa as needed.The Marketing Specialist is responsible for developing, implementing, and directing marketing and communications strategies that support organizational growth, patient acquisition, physician outreach, and brand awareness across all Wolfe Eye Clinic locations.Essential Duties and ResponsibilitiesStrategic Marketing LeadershipDevelop and execute comprehensive marketing strategies aligned with organizational objectives and growth initiatives.Establish annual marketing priorities and develop plans to support clinic growth, service line expansion, and patient engagement.Monitor and evaluate marketing performance metrics and recommend adjustments to maximize effectiveness and return on investment.Budget and Resource ManagementDevelop and manage the annual marketing budget and allocate resources to support organizational priorities.Evaluate and authorize marketing expenditures within approved budget guidelines.Communications and Brand ManagementDirect the development and implementation of marketing communications, branding initiatives, and public relations activities.Determine messaging strategies and brand standards across all digital, print, and community-facing communications.Provide oversight of website content, digital marketing campaigns, email communications, social media platforms, and online reputation management.Serve as the primary contact for media inquiries, advertising opportunities, and public relations activities.Operational and Business ConsultationPartner with physicians, operational leaders, Human Resources, and Business Development to identify opportunities that support strategic organizational goals.Serve as an internal consultant on marketing initiatives, patient engagement strategies, recruitment marketing efforts, and community outreach programs.Develop and implement marketing initiatives for new services, locations, and organizational growth opportunities.Community and Outreach LeadershipDirect community relations activities, sponsorships, partnerships, and outreach initiatives across all clinic locations.Lead the planning and execution of promotional events and marketing programs that strengthen brand awareness and community engagement.Represent Wolfe Eye Clinic at community, professional, and industry events as needed.Reporting and AnalyticsAnalyze marketing data and patient acquisition metrics to evaluate program effectiveness and support strategic decision-making.Prepare and present marketing performance reports to leadership and physicians.Other DutiesPerform other related duties and special projects as assigned.QualificationsRequired:Bachelor’s degree in marketing, Communications, Business Administration, or related field OR Minimum of 3-5 years of progressively responsible marketing experience.Demonstrated experience developing and implementing marketing strategies and managing marketing budgets.Strong analytical, organizational, communication, and project management skills.Experience utilizing marketing analytics and performance data to support business decisions.Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.If you are interested in being part of a quality-driven organization while receiving a competitive wage and full-time benefits (health, dental, 401k, paid time off, etc.), please apply online at www.wolfeeyeclinic.com.EOERequired:Bachelor’s degree in marketing, Communications, Business Administration, or related field OR Minimum of 3-5 years of progressively responsible marketing experience.Demonstrated experience developing and implementing marketing strategies and managing marketing budgets.Strong analytical, organizational, communication, and project management skills.Experience utilizing marketing analytics and performance data to support business decisions.Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.