Marketing Specialist

LUM SISTERS LLC; Warrenton (OR); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) after one year of employment

Employee discounts

Paid time off and holidays

Holiday Savings Plan

Employee Demo Program

Employer donation matching

Paid training opportunities

A fun, supportive work environment

Job summary

Lum’s Chevrolet GMC in Warrenton, Oregon is seeking a Marketing Specialist who can bring our brand to life online and in-person. You will create social media content, photograph our vehicles, and coordinate events that connect with the local community.

The role requires creativity, organization, and initiative, with opportunities to manage website content, campaigns, and promotions across multiple platforms.

Qualifications

• Experience in social media management and digital marketing.
• Photography and video production skills for vehicle content.
• Ability to create engaging content for multiple platforms.
• Proficiency with Canva and Adobe Creative Suite for design tasks.
• Strong communication, organization, and self-direction.

Responsibilities

• Create social media content for Facebook, Instagram, and TikTok, including reels and posts.
• Capture vehicle photos and dealership events, and edit visuals as needed.
• Update inventory photos and website content to keep listings current.
• Plan and promote dealership events and community activities.
• Monitor engagement and respond to comments to maintain a positive online presence.

Skills

Social media management

Digital marketing

Photography

Video production

Content creation

Canva

Adobe Creative Suite

Communication skills

Project organization

Tools

Adobe Creative Suite

Canva

CMS (Website content management)

Social media platforms (Facebook, Instagram, TikTok)

Job description

Marketing SpecialistLum’s Chevrolet GMCGet Creative. Tell Our Story. Drive Engagement.Lum’s Chevrolet GMC is looking for a creative, organized, and community-minded Marketing Specialist to bring our dealership’s brand to life. From capturing eye-catching vehicle photos and creating social media reels to planning dealership events and showcasing our community involvement, this role offers an opportunity to make a direct impact on how customers experience our dealership online and in person.At Lum’s Chevrolet GMC, we strive to make every customer a customer for life. We believe happy employees make happy customers, and every member of our team plays an important role in our success. We are committed to providing an exceptional vehicle buying and ownership experience while giving back to the communities we serve.Our dealership proudly supports local organizations, schools, events, and charitable causes throughout the area. We’re looking for someone who can help tell that story through engaging content, creative marketing, and meaningful community connections.What You’ll DoSocial Media & Content CreationCreate engaging social media content for platforms such as Facebook, Instagram, and TikTok, including reels, short-form videos, stories, photos, and promotional posts.Capture photos and videos of vehicles, dealership activities, employees, customer events, and community involvement.Develop creative content that showcases our inventory, highlights dealership promotions, introduces our team, and reflects the Lum’s Chevrolet GMC brand.Write compelling captions, headlines, and promotional copy tailored to each platform.Plan, create, and schedule social media content consistently.Monitor comments and messages and help maintain positive engagement with our online community.Stay current on social media trends, video formats, and creative marketing ideas that can help grow our online presence.Vehicle Photography & Website ManagementPhotograph new and pre-owned inventory to create appealing, accurate, and professional online vehicle listings.Upload vehicle photos and help ensure inventory listings are current, complete, and visually appealing.Update the dealership website with inventory changes, promotions, announcements, events, and other relevant content.Review online content regularly to help ensure accuracy and a consistent customer experience.Work with the sales team to coordinate vehicle photography and keep inventory content up to date.Event Planning & Community EngagementHelp plan, coordinate, and promote dealership events, customer appreciation activities, sales events, and community initiatives.Coordinate event details such as promotional materials, signage, schedules, photography, and social media coverage.Capture and share photos and videos from dealership events, local sponsorships, and community activities.Help promote Lum’s Chevrolet GMC’s involvement with local organizations, schools, charities, and community events.Bring fresh ideas to help strengthen our community relationships and make dealership events memorable.Marketing & PromotionsDevelop creative marketing ideas to promote vehicle inventory, dealership services, seasonal offers, and special events.Collaborate with dealership management and the sales team to align marketing efforts with business goals.Create promotional graphics, digital advertisements, and other marketing materials.Maintain a consistent brand voice and professional image across digital platforms and promotional materials.Track social media engagement and other relevant performance metrics to identify opportunities for improvement.Our Benefits PackageHealth insurance (Lum’s currently pays 90% of the employee premium)Dental insuranceVision insurance401(k) after one year of employmentEmployee discountsPaid time off and holidaysHoliday Savings PlanEmployee Demo ProgramEmployer donation matchingPaid training opportunitiesA fun, supportive work environmentThe DetailsThis is a hands-on role that combines office-based marketing work with time spent photographing vehicles, creating content around the dealership, and attending or supporting events. Some flexibility in scheduling may be needed to cover special events or activities outside regular business hours.The position may require working outdoors in varying weather conditions, standing or walking during events, and occasionally lifting or carrying equipment and promotional materials weighing up to 25 pounds.Why Join Lum’s Chevrolet GMC?At Lum’s, you’ll have the opportunity to put your creativity to work, develop new ideas, and help shape how our dealership connects with customers and the community. We value people who take pride in their work, support their teammates, and look for ways to make a positive impact.What We’re Looking ForWe’re seeking someone who is creative, dependable, personable, and comfortable taking initiative. You enjoy coming up with ideas, turning them into engaging content, and seeing your work make a difference.Successful candidates will bring:Experience with social media management, digital marketing, photography, video production, or content creation.Confidence using a smartphone or camera to capture quality photos and videos.Familiarity with creating short-form videos, reels, and other social media content.Strong written and verbal communication skills, attention to detail, and a good eye for visual presentation.Familiarity with tools such as Canva, Adobe Creative Suite, or similar design and editing software.The ability to organize projects, manage deadlines, and balance multiple priorities.Strong interpersonal skills and the ability to work with employees, customers, vendors, and community partners.A self-directed approach, willingness to learn, and the ability to work independently while collaborating with a team.Pre-Employment RequirementsEmployment is contingent upon successfully completing a pre-employment drug screen and criminal background check.A valid driver’s license and a driving record that meets our insurance agency's standards of insurability.Automotive marketing experience and familiarity with website content management systems are a plus, but we’re especially interested in someone with creativity, initiative, and a willingness to learn.If you enjoy photography, video creation, social media, event planning, and telling stories that connect people with a local business, we’d love to hear from you.Take a U-Turn from the Usual and Apply Today!Help us showcase our vehicles, celebrate our community, and bring the Lum’s Chevrolet GMC story to life.