Marketing Specialist

Diablo Ballet; Walnut Creek (CA); On-site; USD 38,000 - 47,000; Part time

Job summary

Diablo Ballet is seeking a creative, collaborative marketing professional who believes in the power of the arts to enrich lives and strengthen communities. Based in the East Bay, this role focuses on expanding reach and impact through storytelling and strategic campaigns.

As Marketing Specialist, you will manage campaigns, email outreach, gala coordination, and season subscriptions while collaborating with local partners to boost ticket sales.

Qualifications

• Three years in sales, marketing and/or public relations, preferably in performing arts.
• Outstanding written and verbal communication with social media experience.
• Ability to make cold calls and soliciting outreach.
• Strong publication project management and attention to detail.
• Bay Area resident with reliable transportation to Walnut Creek office.
• Some weekend and evening work required.

Responsibilities

• Oversee audience engagement and marketing planning to boost ticket sales.
• Create and manage marketing collateral and advertising campaigns.
• Design, write, and schedule email campaigns.
• Lead audience engagement initiatives to drive single-ticket sales.
• Coordinate gala and silent auction item solicitation.
• Develop and manage the season subscription plan to retain and grow subscribers.
• Manage group sales and build new organizational relationships.
• Develop story ideas and pitch local press.
• Coordinate outreach with local restaurants and businesses for Gourmet Gallop.

Skills

Audience engagement

Marketing planning

Social media

Public relations

Written communication

Cold calling

Project management

Graphic design

Tools

Canva

Job description

Diablo Ballet is an award-winning professional ballet company celebrating its 33rd season of artistic excellence and community impact. For more than three decades, Diablo Ballet has captivated audiences with world-class performances while making a meaningful difference beyond the stage through innovative outreach and education programs. From inspiring performances at the Lesher Center for the Arts to transformative programs serving Title-I elementary schools, incarcerated youth and individuals living with Parkinson's disease through our Dance for Parkinson's Program.

Diablo Ballet is seeking a creative, collaborative marketing professional who believes in the power of the arts to enrich lives, strengthen communities, and inspire the next generation. If you are passionate about storytelling, audience engagement, and making a lasting impact through the arts, we invite you to join our dedicated team and help expand Diablo Ballet's reach while advancing our mission throughout the East Bay and beyond.

Marketing Specialist Duties

• Oversees and directs Diablo Ballet’s audience engagement, cultivation initiatives, and marketing planning strategy to boost ticket sales.
• Responsible for the creation and project management of marketing collateral and advertising campaigns.
• Designs, writes, and schedules email campaigns.
• Manages all audience engagement initiatives - creating incentives to drive single ticket sales to first-time and recurring patrons.
• Point person for soliciting and cataloging items for our annual gala and silent auction.
• Develops and manages the season subscription plan to secure current subscribers and generate new ones, including printed material, emails, and telemarketing.
• Manages all existing group sales and builds relationships with new organizations.
• Develops story ideas and pitches local press.
• Helps to coordinate the outreach to local restaurants and businesses for our annual Gourmet Gallop food and wine walk.

Qualifications

• Three years working in sales, marketing and/or public relations. Performing Arts experience strongly preferred.
• Outstanding written, verbal, and interpersonal communication skills. Must have demonstrable experience with social media.
• Phone solicitation skills needed; not afraid to make cold calls
• Excellent publication project management skills and attention to detail. Basic graphic design skills; knowledge of Canva is a plus
• Able to work independently and be a self-starter.
• General knowledge of and/or enthusiasm for the arts, and the ability to ignite that enthusiasm in others.
• Some weekend and evening work is required.
• Bay Area resident with reliable transportation to our Walnut Creek office.

Compensation: $42,600 plus dental insurance: 32 hours a week – in person