Marketing Specialist

VNA & Hospice of the Southwest Region; Vermont; On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Generous paid time off

Group health, dental, vision, life

STD and LTD insurance

401K with 4% match

Continuing education tuition support

Job summary

The VNA & Hospice of the Southwest Region in Vermont is seeking a Marketing Specialist to support branding, communications, and audience engagement for our nonprofit home health and hospice services. You will create agency assets, manage social channels, develop materials, and collaborate with program managers to promote home health and hospice services while upholding compassionate messaging.

Requirements include a bachelor's degree in communications or marketing, 3–5 years of experience,

Qualifications

• Bachelor's degree in communications, public relations, marketing or related field required.
• 3–5 years of experience designing, creating, and implementing marketing projects with creative software.
• Excellent writing/editing for social media; ability to tailor tone by audience and medium.
• Valid state driver's license and background checks required.

Responsibilities

• Take primary responsibility for day-to-day tactics and management of ads and social channels.
• Assist Community Liaison with community events to enhance brand visibility.
• Oversee Employee Newsletter content and cross-location communications.
• Write for social media with appropriate voice and conventions.
• Develop agency materials: brochures, invitations, flyers, and internal communications.
• Collaborate with website developers to keep program information up to date.

Skills

Social media writing

Content marketing

Writing/Editing

Project coordination

Education

Bachelor's degree in communications/marketing

Tools

Adobe InDesign

Adobe Photoshop

Canva

Job description

The VNA & Hospice of the Southwest Region of Rutland is looking for a full time Marketing Specialist. Would you like to work for a caring and supportive medical company that values its employees? If so, please read on!

About Vna & Hospice Of The Southwest Region

Based in Vermont, we are one of the largest non-profit home health and hospice care agency that delivers a wide range of advanced medical care with compassion, dependability, and expertise to people of all ages. Our mission is to provide the best care for every person and to put a little more heart and soul into healthcare along the way. We strive to give customized care to individuals with chronic diseases and conditions as well as those who need short-term care. For our services, we have been recognized as one of the nation's top 100 performing home health agencies by HomeCare Elite.

A DAY IN THE LIFE OF A MARKETING SPECIALIST

This position is responsible for developing and creating agency assets to communicate to various internal and external audiences via a variety of platforms to promote VNAHSR services and help expand our homecare and hospice business in Vermont. Responsibilities include but are not limited to:

• Take primary responsibility for day-to-day tactics, monitoring, and management of VNAHSR's ads and social channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging social platforms.
• Assist Community Liaison with efforts to engage the community through networking and community events. Attend marketing events, trade shows, and promotional activities to enhance brand visibility.
• Oversee Employee Newsletter, including developing content, working with program managers to gather information, keeping a pulse on agency happenings across all locations, and creating new materials and sections to accurately communicate agency information.
• Demonstrate excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice.
• Foster VNAHSR's positive image through creative writing for public-facing materials.
• Create all agency materials, including program brochures/one-sheets, event invitations, in-house flyers, and other materials as needed.
• Work with VNAHSR website developer to maintain agency website to reflect latest information on programs, events, and clinics.
• Work with vendors to keep agency branded materials stocked for outreach.
• Complete functions with minimal supervision and strong commitment to results.

Qualifications

• Bachelor's degree in communications, public relations, marketing or related field required.
• Minimum 3-5 years of experience in designing, creating, and implementing marketing projects; Proven ability to develop materials using creative software (Adobe InDesign, Adobe Photoshop, Canva, etc.)
• Excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice; Demonstrated strong interest in content marketing tactics and strategy; Ability to differentiate messaging/tone based on audience and medium.
• Valid state driver's license required. Ability to successfully pass motor vehicle record check, child abuse, criminal record check and adult abuse check required.

VNAHSR benefits for full-time employees include

• Generous paid time off, group health, dental, vision, life, STD and LTD insurance, 401K with 4% match, and more.
• Continuing education tuition assistance for work-related courses, to eligible staff