Marketing Specialist

Rutland Area Visiting Nurse Association & Hospice; Billings Mobile Manor (VT); On-site; USD 42,000 - 63,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401K with match

Tuition assistance

Job summary

The VNA & Hospice of the Southwest Region (VNAHSR) in Vermont is seeking a Marketing Specialist to develop agency assets and promote home health and hospice services across multiple platforms. You will manage ads, social channels, and community outreach to grow our presence in the region.

The ideal candidate holds a bachelor’s degree in communications or related field with 3–5 years of marketing experience, and proficiency in InDesign, Photoshop, and Canva.

Qualifications

• Bachelor's degree in communications, public relations, marketing or related field required.
• Minimum 3-5 years of experience in designing, creating, and implementing marketing projects; Proven ability to develop materials using creative software (Adobe InDesign, Adobe Photoshop, Canva, etc.)
• Excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice; Demonstrated strong interest in content marketing tactics and strategy; Ability to differentiate messaging/tone based on audience and medium.
• Valid state driver's license required. Ability to successfully pass motor vehicle record check, child abuse, criminal record check and adult abuse check required.

Responsibilities

• Take day-to-day marketing tactics, monitoring, and management of ads and social channels.
• Engage the community through networking and community events.
• Oversee Employee Newsletter: content, information gathering, agency-wide communications.
• Write for social media with appropriate voice and conventions.
• Create agency materials (brochures, flyers, invitations) as needed.
• Collaborate with website developer to update program information on the site.
• Coordinate with vendors to maintain branded materials.
• Complete tasks with minimal supervision and a results-oriented approach.

Skills

Excellent writing and editing

Content marketing strategy

Audience messaging

Social media writing voice

Education

Bachelor's degree in communications, public relations, marketing or related field

Tools

Adobe InDesign

Adobe Photoshop

Canva

Job description

The VNA & Hospice of the Southwest Region of Rutland is looking for a full time Marketing Specialist. Would you like to work for a caring and supportive medical company that values its employees? If so, please read on!

ABOUT VNA & HOSPICE OF THE SOUTHWEST REGION

Based in Vermont, we are one of the largest non-profit home health and hospice care agency that delivers a wide range of advanced medical care with compassion, dependability, and expertise to people of all ages. Our mission is to provide the best care for every person and to put a little more heart and soul into healthcare along the way. We strive to give customized care to individuals with chronic diseases and conditions as well as those who need short-term care. For our services, we have been recognized as one of the nation's top 100 performing home health agencies by HomeCare Elite.

A DAY IN THE LIFE OF A MARKETING SPECIALIST:

This position is responsible for developing and creating agency assets to communicate to various internal and external audiences via a variety of platforms to promote VNAHSR services and help expand our homecare and hospice business in Vermont. Responsibilities include but are not limited to:

• Take primary responsibility for day-to-day tactics, monitoring, and management of VNAHSR's ads and social channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging social platforms.
• Assist Community Liaison with efforts to engage the community through networking and community events. Attend marketing events, trade shows, and promotional activities to enhance brand visibility.
• Oversee Employee Newsletter, including developing content, working with program managers to gather information, keeping a pulse on agency happenings across all locations, and creating new materials and sections to accurately communicate agency information.
• Demonstrate excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice.
• Foster VNAHSR's positive image through creative writing for public-facing materials.
• Create all agency materials, including program brochures/one-sheets, event invitations, in-house flyers, and other materials as needed.
• Work with VNAHSR website developer to maintain agency website to reflect latest information on programs, events, and clinics.
• Work with vendors to keep agency branded materials stocked for outreach.
• Complete functions with minimal supervision and strong commitment to results.

Qualifications:

• Bachelor's degree in communications, public relations, marketing or related field required.
• Minimum 3-5 years of experience in designing, creating, and implementing marketing projects; Proven ability to develop materials using creative software (Adobe InDesign, Adobe Photoshop, Canva, etc.)
• Excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice; Demonstrated strong interest in content marketing tactics and strategy; Ability to differentiate messaging/tone based on audience and medium.
• Valid state driver's license required. Ability to successfully pass motor vehicle record check, child abuse, criminal record check and adult abuse check required.

VNAHSR benefits for full-time employees include:

• Generous paid time off, group health, dental, vision, life, STD and LTD insurance, 401K with 4% match, and more.
• Continuing education tuition assistance for work-related courses, to eligible staff

READY TO JOIN OUR TEAM?

We understand your time is valuable, so we have a very quick and easy application process. We look forward to meeting you!