Marketing Specialist

TaskVerse; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Flexible work arrangements

Retirement savings plan

Job summary

Toll Brothers in Florida seeks a Marketing Specialist to support branding, digital marketing, and community engagement for our St. Johns division. You will execute campaigns, manage social platforms, coordinate PR, and plan events to attract buyers and grow community awareness.

Collaborating with sales and vendors, you’ll ensure on-brand messaging, track performance metrics, and optimize ROI while staying aligned with Toll Brothers’ standards and market positioning.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Experience in digital marketing and social media management preferred.
• Strong communication, creativity, and multi-project management skills.
• Proficiency with marketing tools and platforms (Adobe Creative Suite, Hootsuite, Google Analytics, CRM).

Responsibilities

• Develop and execute comprehensive marketing campaigns to promote Toll Brothers communities, ensuring brand consistency.
• Manage and curate content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Coordinate public relations initiatives, including media outreach and press releases.
• Plan and host events (grand openings, tours, promotional activities) to attract buyers.
• Collaborate with sales teams to create promotional materials and digital ads.
• Monitor marketing metrics and adjust strategies to improve ROI.
• Maintain consistent branding across all channels and adhere to company guidelines.

Skills

Digital marketing

Social media management

Campaign planning

Project management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Hootsuite

Google Analytics

CRM systems

Job description

About The Company

Join an award-winning company! Since 1967, Toll Brothers has been a leading developer of luxury homes and communities across the United States. As a Fortune 500 company, Toll Brothers operates in over 60 markets nationwide, offering a diverse range of residential options to meet the needs of first-time buyers, move-up families, active adults, and second-home purchasers. Renowned for its commitment to quality, innovation, and customer satisfaction, Toll Brothers has established itself as the premier luxury home builder in the country.

About The Company

Join an award-winning company! Since 1967, Toll Brothers has been a leading developer of luxury homes and communities across the United States. As a Fortune 500 company, Toll Brothers operates in over 60 markets nationwide, offering a diverse range of residential options to meet the needs of first-time buyers, move-up families, active adults, and second-home purchasers. Renowned for its commitment to quality, innovation, and customer satisfaction, Toll Brothers has established itself as the premier luxury home builder in the country.

At Toll Brothers, we believe that our success is driven by our people. We foster a culture of inclusivity, diversity, and respect, welcoming employees from all backgrounds. Our company values fairness, dignity, and the importance of creating a safe environment where everyone can be their authentic selves. We are dedicated to building not only exceptional homes but also a thriving community of talented professionals committed to excellence and integrity.

About The Role

The Marketing Specialist at Toll Brothers will play a vital role in supporting the marketing efforts across our division located in St. Johns, Florida. This position is ideal for a creative and detail-oriented individual who is passionate about branding, digital marketing, and community engagement. The successful candidate will be responsible for executing marketing campaigns, managing social media platforms, coordinating public relations activities, and organizing events to promote our communities effectively.

The primary goal of this role is to increase high-quality traffic to our communities and drive sales growth by ensuring all marketing deliverables are completed on time, aligned with Toll Brothers’ brand standards, and tailored to target audiences. The Marketing Specialist will collaborate closely with sales teams, external vendors, and internal stakeholders to ensure cohesive messaging and impactful marketing initiatives that elevate our brand presence in the market.

Qualifications

To succeed in this role, candidates should possess a bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Proven experience in digital marketing, social media management, or a similar role within the real estate or construction industry is highly preferred. Strong communication skills, creativity, and the ability to manage multiple projects simultaneously are essential.

The ideal candidate will have proficiency in marketing tools and platforms such as Adobe Creative Suite, Hootsuite, Google Analytics, and CRM systems. A solid understanding of local market trends, customer behavior, and effective marketing strategies is also important. Additionally, candidates should demonstrate excellent organizational skills, attention to detail, and a proactive approach to problem-solving.

Responsibilities

Develop and execute comprehensive marketing campaigns to promote Toll Brothers communities, ensuring alignment with brand standards and market positioning.

Manage and curate content for social media platforms, including Facebook, Instagram, LinkedIn, and others, to engage and grow our online community.

Coordinate public relations initiatives, including media outreach, press releases, and community engagement activities to enhance brand visibility.

Plan and oversee events such as grand openings, community tours, and promotional activities to attract prospective buyers and increase community awareness.

Collaborate with sales teams to develop promotional materials, digital advertisements, and marketing collateral that support sales objectives.

Monitor and analyze marketing performance metrics, adjusting strategies as needed to optimize results and ROI.

Maintain consistent branding across all channels and ensure all marketing content adheres to company standards and guidelines.

Stay informed about industry trends, competitor activities, and local market conditions to identify new marketing opportunities.

Benefits

Toll Brothers offers a comprehensive benefits package designed to support the health, well-being, and professional growth of our employees. This includes competitive salary packages, health insurance plans, dental and vision coverage, and retirement savings plans.

Employees have access to paid time off, holiday pay, and flexible work arrangements where applicable. We also provide opportunities for ongoing training and development, recognizing the importance of continuous learning in advancing careers.

As part of our commitment to fostering a positive work environment, Toll Brothers promotes work-life balance and recognizes employee achievements through various recognition programs. Our company culture emphasizes collaboration, innovation, and mutual respect, making Toll Brothers a great place to build a rewarding career.

Equal Opportunity

Toll Brothers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We believe that a diverse workforce enhances our ability to serve our customers and fosters a culture of innovation and excellence.