Marketing Specialist

Brilliant®; Chicago (IL); On-site; USD 50,000 - 70,000; Full time

Job summary

Brilliant is seeking a Marketing Specialist to support the Manager in our Beauty/Wellness division. Onsite in Bolingbrook, IL, this role turns approved strategy into published content, live campaigns, events, and clean data.

You will own content creation, digital assets, CRM activities, and day-to-day marketing operations with room to grow toward channel ownership as the department scales.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred; equivalent experience considered.
• 2–4 years of marketing experience in coordinator, associate, or specialist capacity.
• 1+ years of experience in beauty, health, or wellness sectors preferred.

Responsibilities

• Draft and edit marketing copy; manage editorial/blog calendar and website CMS.
• Create designs for ads, website, socials using Canva and other tools.
• Own routine SEO content updates and monthly SEO/content-gap review; escalate recommendations.
• Stay up to date on industry trends and create content based upon analyses.
• QA all published content for brand and spec compliance before it goes live.
• Maintain digital asset library hygiene and naming conventions for internal and external stakeholders.
• Manage physical marketing inventory (promotional items, event stock).
• Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events.
• Maintain CRM list segmentation and data cleanliness.
• Draft, edit and manage email campaigns and monitor engagement.
• Draft and edit social media copy; Own day-to-day social content calendar and scheduling.
• Monitor and respond to social engagement within SLA; elevate high-visibility items to Senior Manager.
• Coordinate event and trade-show logistics; plan photo/video shoots and 60-day production planning for upcoming events.
• Triage marketing request inbox and daily task list; identify bottlenecks and elevate items at risk.
• Maintain the master marketing calendar (2-week rolling visibility) and keep SOPs current.

Skills

CRM/Marketing automation

CMS WordPress

Content writing

Canva

Adobe InDesign/Illustrator

Asana

Market research tools

Beauty/Wellness industry interest

Education

Bachelor's degree in Marketing/Communications

Equivalent experience considered

Tools

WordPress CMS

Canva

Adobe InDesign

Illustrator

Asana

Job description

Our client is growing and needs a Marketing Specialist to help the Manager in their Beauty/Wellness company.

*Onsite in Bolingbrook*

The Marketing Associate is the execution engine of the Strategy, Marketing & Communications department — the person who turns approved strategy into published content, live campaigns, on-time events, and clean data, every day. This is a hands‑on, high‑throughput role across content and web, digital assets and CRM, event production, reporting, and day‑to‑day marketing operations, with room to grow toward channel ownership or a future marketing‑manager track as the department scales.

RESPONSIBILITIES:

Content, Copy & Web

• Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
• Create designs for ads, website, socials, and other channels using Canva and other tools
• Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
• Stay up to date on industry trends and create content based upon analyses
• QA all published content for brand and spec compliance before it goes live

Digital Assets & Inventory

Maintain digital asset library hygiene and naming conventions for internal and external stakeholders

• Manage physical marketing inventory (promotional items, event stock)

CRM & Email

Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events

• Maintain CRM list segmentation and data cleanliness
• Draft, edit and manage email campaigns and monitor and report on engagement
• Draft and edit social media copy
• Own the day‑to‑day social content calendar and standard post scheduling
• Monitor and respond to social engagement within SLA; elevate negative sentiment or high‑visibility items to the Senior Manager

*2112*

Events & Production

• Coordinate event and trade‑show logistics, vendor confirmations, and on‑site checklists
• Plan photo/video shoots and manage 60-day‑out production planning for upcoming events

Operations & Admin

• Triage marketing request inbox and daily task list; Identify bottlenecks and elevate items at risk
• Maintain the master marketing calendar (2‑week rolling visibility) and keep SOPs current

KNOWLEDGE AND SKILLS:

• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
• Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
• Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
• Proficiency with standard marketing and project‑management tech stack tools (Asana or similar)
• Interest in the Beauty, Wellness, Manufacturing and/or consumer packed goods space - a Must

EDUCATION/EXPERIENCE:

Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)

• 2–4 years of marketing experience in a coordinator, associate, or specialist capacity — agency or in‑house both welcome
• 1+ years of experience in beauty, health, or wellness sectors preferred