Marketing Specialist

OpenText; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

OpenText, The Information Company, is seeking a Lifecycle Marketing Specialist to join the Global Marketing team. You will own end-to-end email programs, focusing on engagement and retention for the Professional segment, from copy and design to audience creation, deployment, testing, and reporting.

The ideal candidate has 2–3 years of lifecycle marketing experience with a B2C/SaaS brand, proficiency in Marketo and/or Oracle Responsys, and strong analytics using Tableau.

Qualifications

• 2–3 years of lifecycle/email marketing experience with a B2C or SaaS brand.
• Proven ability to develop and execute campaigns at strategy and tactics level.
• Experience with Marketo and/or Oracle Responsys.
• Knowledge of HTML and responsive email design.
• Strong analytics with BI tools like Tableau.

Responsibilities

• Develop and manage global email campaigns using Marketo and Oracle Responsys.
• Coordinate with a cross-functional marketing team to create and execute campaigns.
• Monitor email KPIs and optimize performance through testing.
• Build an ongoing optimization framework with A/B testing across touchpoints.
• Ensure GDPR/CCPA and other regulations are followed.

Skills

Lifecycle marketing

Email marketing

HTML

Tableau

GDPR compliance

Tools

Marketo

Oracle Responsys

Job description

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT

The Lifecycle Marketing Automation team at Carbonite Webroot is seeking an enthusiastic & highly motivated Lifecycle Marketing Specialist to help executing the engagement and retention strategy of the Professional segment. The role focuses on developing end-to-end campaign creation, from copy/design to audience creation, email deployment, A/B testing and reporting. A successful candidate has experience in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms (Marketo and/or Oracle Responsys). Reports to the Senior Manager, Lifecycle Marketing.

YOU ARE GREAT AT

• Working on the development, execution, and management of global ad hoc email campaigns using Marketo and Oracle Responsys
• Coordinating with a global, cross-functional team of marketers (demand generation, creative services, product marketing) to create and execute campaigns
• Ensuring that email KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda
• Building out and continually conduct optimization framework / A/B testing to assess and improve acquisition and retention performance across all user touch points
• Ensuring compliance and manage strategy for GDPR, CCPA and other like regulations.

What It Takes

• 2/3 years of experience in lifecycle/email marketing with a B2C brand. SaaS experience would be ideal.
• Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
• Experience with Marketo and/or Oracle Responsys
• Knowledge of HTML
• Strong analytical skills with proven ability to translate performance metrics into actionable insights; competency with BI tools such as Tableau
• Ability to work cross-functionally and manage various stakeholders
• Attention to detail while able to grasp the big picture

ONE LAST THING

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.

Join us on our mission to drive positive change through privacy, technology, and collaboration. At OpenText, we don't just have a culture; we have character. Choose us because you want to be part of a company that embraces innovation and empowers its employees to make a difference.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket at Ask HR. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation:

At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range:

$x - $x; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents:

The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure:

As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.