Marketing Specialist

FinAcct Solutions; Texas (NJ); Remote; USD 40,000 - 70,000; Full time

Job summary

Join a dynamic and growth-focused company as a Marketing Specialist, where you will play a crucial role in driving marketing outreach efforts across hospitality, property management, and insurance sectors. This exciting position allows for remote work, enabling you to collaborate with a forward-thinking team while engaging potential clients through innovative email marketing campaigns. You will have the opportunity to develop your skills, analyze campaign performance, and contribute to the company's expansion. If you're passionate about marketing and eager to make an impact, this role is perfect for you!

Benefits

Flexible work options

Professional growth opportunities

Collaborative team environment

Competitive salary and benefits package

Qualifications

• 2+ years in email marketing or lead generation roles.
• Strong written and verbal communication skills.

Responsibilities

• Design and optimize email marketing campaigns for various industries.
• Conduct cold and warm calls to build relationships and qualify leads.

Skills

Email Marketing

Lead Generation

CRM Systems

Communication Skills

Analytical Skills

Tools

Mailchimp

HubSpot

ActiveCampaign

Salesforce

Job description

Job Description: Marketing Specialist at FinAcct Technologies Inc.

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At FinAcct Technologies Inc., we specialize in providing tailored accounting services to businesses in the hospitality, property management, and insurance industries. Our dynamic team is passionate about delivering exceptional value to our clients, and we are seeking a Marketing Specialist to join our growth-focused company. This is an exciting opportunity to play a key role in driving our marketing outreach efforts and connecting with potential clients across multiple sectors.

Role Overview:

As a Marketing Specialist, you will be responsible for email marketing campaigns and outreach efforts aimed at engaging potential clients. Focused on hospitality (restaurants, cafes), property management, and insurance agencies, your tasks will include generating high-quality leads, nurturing relationships, and helping expand our company's reach. This position offers remote work with a base in Dallas, TX, providing flexibility and the chance to collaborate with a forward-thinking team.

Key Responsibilities:

1. Design, execute, and optimize email marketing campaigns for various industries, including hospitality, property management, and insurance.
2. Develop and implement email sequences, conduct A/B testing, and automate campaigns to enhance engagement and conversions.
3. Segment email lists based on industry-specific data to improve targeting and outreach.
4. Conduct cold and warm calls to potential leads, build relationships, and qualify prospects.
5. Collaborate with the sales team to ensure smooth handoffs of qualified leads and monitor lead progression.
6. Analyze campaign performance metrics such as open rates, click-through rates, and conversions to refine future efforts.
7. Maintain accurate prospect and lead data within the CRM system.
8. Stay updated on the latest trends in email marketing, outreach strategies, and industry best practices.

Required Skills & Experience:

• At least 2 years of experience in email marketing, lead generation, or related roles.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Experience with CRM systems like Salesforce or similar tools.
• Strong written and verbal communication skills, with the ability to tailor outreach to different industries.
• Ability to craft compelling email content and effective cold/warm call scripts.
• Analytical mindset to use metrics for campaign improvement and outreach optimization.
• Attention to detail and ability to manage multiple tasks in a fast-paced environment.
• Ability to work independently, proactively, and collaboratively within a team.

Why Join Us?

• Be part of a growing company with a collaborative and supportive team.
• Opportunities for professional growth and making an impact across various industries.
• Flexible work options, including remote work.
• Competitive salary and benefits package.
• Engage in exciting challenges and help shape the future of marketing at FinAcct Technologies Inc.

Additional Details:

• Seniority level: Entry level
• Employment type: Contract
• Job function: Marketing and Sales
• Industries: Outsourcing and Offshoring Consulting