Marketing Specialist

DriveTime Automotive Group; Tempe (AZ); Híbrido; USD 60.000 - 90.000; Tempo integral

Benefícios oferecidos por esta vaga

Hybrid work model

Medical, dental, vision coverage

401(k)

Life insurance

Tuition reimbursement

Wellness program

Gym on-site or nearby

Resumo da vaga

DriveTime Automotive Group in Tempe, AZ is seeking a Marketing Specialist to support development and optimization of consumer-facing brand and organic marketing experiences, focusing on social media content, organic search, and brand consistency.

You’ll collaborate with Graphic Designer and Marketing Analysts, leverage analytics, perform content testing, and ensure all assets meet legal and brand standards while driving measurable growth.

Qualificações

• 3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field.
• Bachelor's degree preferred; or equivalent practical experience.
• Experience with A/B testing and iterative optimization.
• Experience with analytics and reporting tools (Google Analytics, Sigma).
• Experience using AI tools for creative and content creation.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Responsabilidades

• Support organic search and AEO initiatives, including content testing and optimization across select channels.
• Use analytics data to identify content optimization opportunities and inform testing priorities.
• Actively optimize organic/social campaigns based on performance data and testing results.
• Serve as the primary point of contact for the dealership team on organic social initiatives.
• Collaborate with Graphic Designer on social media asset development and channel-specific insights.
• Conduct research and make content/copy recommendations based on audience insights.
• Ensure marketing assets and claims go through legal review and approval prior to publishing.
• Maintain clear brand voice and value props across social, content and touchpoints.
• Coordinate with Marketing Analytics, Design, Content and Brand stakeholders.
• Coordinate with external content/creative vendors and track execution and performance.
• Stay ahead of social and search/AEO trends and propose new formats.
• Leverage AI tools to support content drafting, research, and workflow efficiency.

Conhecimentos

Brand storytelling

Organic growth

Creative thinking

Analytics

A/B testing

AI tools

Content UX sensibility

Formação

Bachelor's degree preferred

Ferramentas

Google Analytics

Sigma

Descrição da vaga

What’s Under the HoodDriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!That’s Nice, But What’s the Job?In short: Our Marketing Specialist supports the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency. Combines social asset development, marketing analytics, and content/UX sensibility to improve engagement and organic reach, partnering closely with our Graphic Designer and Marketing Analysts.In long you will be responsible for:Supporting organic search and AEO initiatives, including content testing and optimization across select channelsUsing AEO/organic performance data provided by Analytics to identify content optimization opportunities and inform testing prioritiesActively optimizing organic/social campaigns based on performance data: identifying issues, testing improvements, and contributing to performance gainsServing as the primary point of contact for the dealership team on organic social initiatives: reviewing content, providing feedback, and coordinating executionPartnering with our Graphic Designer on social media asset development, applying channel-specific insight to improve content performanceConducting research and making content/copy recommendations, including ad headlines, descriptions and general copy, based on audience and performance insightsEnsuring marketing assets and claims go through legal review and approval prior to publishingEnsuring our value props and brand voice are clearly and consistently communicated across social, content, and other consumer touchpointsCoordinating with Marketing Analytics, Design, Content and Brand stakeholders to support execution of organic growth initiativesCoordinating with external content/creative vendors and tracking execution and performanceStaying ahead of social and search/AEO trends, proposing new formats and approachesLeveraging AI tools to support content drafting, research, and workflow efficiency across social, organic search, and AEO initiativesSo What Kind of Folks Are We Looking For?Someone passionate about combining brand storytelling, organic growth, creative thinking and analytics to drive measurable outcomesA versatile marketer who is comfortable moving between creative, analytical, and relationship-driven workA self-starter who thrives in an autonomous environment and takes ownership of resultsAn innovative problem solver who is naturally curious about consumer behavior and emerging marketing technologiesDetail-oriented, with a knack for catching what others missA collaborative partner who communicates effectively across Design, Analytics, Brand, and dealership stakeholdersThe Specifics:3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing fieldBachelor's degree preferred; or equivalent practical experienceComfort partnering with design/creative teams on asset developmentExperience with A/B testing and iterative optimizationExperience with analytics and reporting tools (Google Analytics, Sigma)Experience using AI tools for creative and content creationAbility to manage multiple projects and priorities in a fast-paced environmentNice to Have:Design, UX, or copywriting experienceFamiliarity with SEO/AEO conceptsConsumer-facing brand marketing background (vs. B2B)Automotive, fintech, or related industry experienceSo What About the Perks? Perks matterWe take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!Anything Else? Absolutely.DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!