Marketing Content & Design Specialist

Wastequip; Charlotte (NC); On-site; USD 52,000 - 66,000; Full time

Job summary

Wastequip is seeking an on-site Graphic Designer to create compelling print and digital materials across multiple brands. You will collaborate with marketing, sales, and product teams to communicate product value and maintain brand consistency.

The role requires 1–4 years of experience, proficiency in Adobe Creative Cloud, and a solid foundation in typography, color theory, layout, and visual hierarchy. You will manage multiple projects simultaneously and contribute to campaigns and events.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a related field.
• 1-4 years of professional graphic design or marketing design experience.
• Experience creating marketing materials for B2B, industrial, manufacturing, construction, transportation, environmental services, heavy equipment, or other technical industries.
• Proficiency with Adobe Creative Cloud, including: Illustrator, Photoshop, InDesign.
• Strong understanding of typography, color theory, layout, composition, and visual hierarchy.
• Experience producing both print and digital marketing assets.
• Ability to work within established brand guidelines while delivering creative and effective marketing materials.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Excellent communication, collaboration, and attention-to-detail skills.

Responsibilities

• Design marketing materials for print and digital channels across multiple brands.
• Collaborate with marketing, sales, and product teams to communicate product value.
• Develop assets that stay consistent with brand standards across channels.
• Prepare production-ready files for printing and digital publication.
• Manage multiple projects and deadlines with high creative standards.
• Organize digital assets, templates, and marketing files.
• Stay current on graphic design trends and marketing best practices.

Skills

Brand guidelines adherence

Print & digital design

Typography & color theory

Cross-functional collaboration

Project management

Strong communication

Education

Bachelor's degree in Graphic Design, Marketing, Visual Communications, or related field

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Creative Cloud

Job description

Job Description:

This is an ON SITE position.

Key Responsibilities

• Design and produce marketing materials for print and digital channels, including:
  • Brochures, flyers, signage, and other customer-facing materials
  • Product literature, spec sheets, one-pagers, and sales presentations
  • Digital advertising assets, including PPC and display ads
  • Social media graphics and visual content
  • Website graphics and landing page assets
  • Email marketing graphics
  • Trade show signage, booth graphics, and promotional materials
  • Internal communications and branded materials
• Collaborate with marketing, sales, and product management teams to develop creative solutions that communicate product value and support business objectives
• Develop creative assets that maintain consistency with established brand standards across multiple brands and channels
• Support integrated marketing campaigns, product launches, trade shows, dealer programs, customer events, and other promotional initiatives
• Prepare production-ready files for commercial printing and digital publication
• Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards
• Organize and maintain digital asset libraries, templates, and marketing files
• Stay current on graphic design trends, marketing best practices, and emerging creative technologies

Qualifications

Required

• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a related field
• 1-4 years of professional graphic design or marketing design experience
• Experience creating marketing materials for B2B, industrial, manufacturing, construction, transportation, environmental services, heavy equipment, or other technical industries
• Proficiency with Adobe Creative Cloud, including:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
• Strong understanding of typography, color theory, layout, composition, and visual hierarchy
• Experience producing both print and digital marketing assets
• Ability to work within established brand guidelines while delivering creative and effective marketing materials
• Strong organizational skills and ability to manage multiple projects simultaneously
• Excellent communication, collaboration, and attention-to-detail skills

Preferred

• Experience creating digital advertising creatives for Google Ads, LinkedIn, Meta, or similar platforms
• Understanding of B2B social media best practices and content strategies
• Familiarity with marketing automation platforms, CRM systems, CMS platforms, or project management tools
• Photography, video editing, or motion graphics experience a plus

What Success Looks Like

The successful candidate:

• Maintains a strong portfolio showcasing both print and digital design work
• Understands how design contributes to marketing performance and business growth
• Creates visually compelling content while maintaining brand consistency
• Effectively communicates complex or technical product information through design
• Takes initiative, embraces feedback, and continuously improves creative execution
• Thrives in a collaborative, team-oriented environment