Marketing Specialist

Training Industry, Inc.; Raleigh (NC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Life insurance

Disability insurance

College savings plan

Paid time off

Learning and development

Team building events

Job summary

Training Industry, Inc. is seeking a Marketing Specialist to manage and execute campaigns that drive enrollment and revenue for our professional development courses, certifications and programs.

You will collaborate with learning products, sales and marketing teams to translate objectives into engaging campaigns that nurture leads and convert interest into registrations. Responsibilities include building multi-channel campaigns, marketing automation with HubSpot, leveraging Salesforce data,

Qualifications

• Bachelor's degree in marketing, communications, business or related field, or equivalent experience.
• 3+ years of experience executing email and digital marketing campaigns.
• Experience with marketing automation platforms, preferably HubSpot.
• Experience with Salesforce or a comparable CRM.
• Strong analytical skills and ability to use campaign data to improve results.
• Excellent copywriting and communication skills.
• Proven organizational and project management abilities.

Responsibilities

• Execute marketing campaigns: plan, build, launch and optimize email and multichannel campaigns.
• Manage marketing automation: build HubSpot workflows, nurture sequences, segments and automated communications.
• Leverage Salesforce CRM to manage audiences and support sales follow-up.
• Develop messaging: write and refine campaign copy for emails and landing pages.
• Optimize conversion: improve campaigns via segmentation and A/B testing.
• Measure performance: track engagement, leads, registrations and revenue; suggest improvements.
• Collaborate across teams: coordinate with sales, product, content and design.

Skills

Copywriting

Analytical skills

Project management

Communication

Copywriting

Analytical skills

Project management

Campaign planning

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

Job description

YOUR ESSENTIAL DUTIES AND RESPONSIBILITES

Each member of the team at Training Industry is essential to our success. We are currently looking for a Marketing Specialist to manage, develop and execute marketing campaigns that drive enrollment and revenue for our professional development courses, certifications and training programs. Working closely with our learning products, sales and marketing teams, you'll translate business objectives and marketing strategy into effective campaigns that engage prospective customers, nurture leads and convert interest into course registrations.

WHAT YOU’LL DO

• Execute marketing campaigns: Plan, build, launch and optimize email and multichannel campaigns designed to generate course registrations and revenue.
• Manage marketing automation: Build and maintain HubSpot workflows, nurture sequences, audience segments and automated communications.
• Leverage Salesforce CRM: Use Salesforce data to manage campaign audiences, support sales follow-up, and monitor lead progression and conversions.
• Develop compelling messaging: Write and refine campaign copy, including promotional emails, nurture content and landing page messaging.
• Optimize conversion: Identify opportunities to improve campaign effectiveness through segmentation, A/B testing, and customer behavior analysis.
• Measure performance: Track campaign engagement, lead conversion, course registrations and revenue; use insights to recommend and implement improvements.
• Collaborate across teams: Work with sales, product owners, content and design to coordinate marketing activities and support business goals.

WHAT YOU WILL NEED TO BE SUCCESSFUL

Education

• A bachelor’s degree in marketing, communications, business or a related field preferred, or equivalent professional experience.

Experience and Skills

• 3 or more years of experience executing email and digital marketing campaigns, ideally in professional education, training, certification or another B2C environment.
• Experience with marketing automation platforms, preferably HubSpot, including email creation, workflows and segmentation.
• Experience working with Salesforce or a comparable CRM.
• Strong analytical skills and demonstrated ability to use campaign data to improve results.
• Excellent copywriting and communication skills.
• Strong organizational and project management skills, with the ability to independently manage multiple campaigns.
• Experience translating marketing strategy into actionable campaign plans and executing them with limited supervision.

This is a full-time, in-office position located in Raleigh, NC. While some remote work is possible, a full-time remote work arrangement is not viable for this position. Relocation assistance is not able to be provided for this position. Compensation will be based on the applicant's qualifications, skills and experience.

WHO WE ARE

“We make connections.” Training Industry, Inc. has a passion for making connections. We cultivate high-value conversations for select solution providers and with our highly engaged community of corporate learning and development leaders and decision-makers. These conversations benefit the entire training industry by surfacing challenges, sharing innovations and communicating rapidly evolving best practices.

Training Industry (https://trainingindustry.com) is the most trusted source of information on the business of learning. Our authority is built on deep ties with more than 450 expert contributors who share insights and actionable information with their peers. Training Industry’s courses, live events, articles, magazine, webinars, podcast, research and reports generate more than 10 million industry interactions each year, while the Top 20 Training Companies Lists help business leaders find the right training partners.

WE TAKE CARE OF OUR PEOPLE

We offer medical, dental and vision coverage, 401K, life insurance, disability insurance, college savings plan, paid time off, learning and development, and fun, team building events.

We are an Equal Opportunity Employer committed to a diverse and inclusive workforce. In fact, one of our company values is “Open to diverse perspectives.” We believe that our team must reflect the diversity of our customers and that a diverse team where everyone feels comfortable being themselves will be a long‑term advantage. We actively seek out diversity and do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability or any other federal, state or local protected class.