Marketing Specialist

The Woodruff Arts Center; Provo (UT); Hybrid; USD 50,000 - 61,000; Full time

Benefits offered by this job

Excellent medical, vision, dental, and

supplemental health plan

Three weeks of PTO

Retirement contribution

Access to performances and cultural/e

vents

Job summary

The Woodruff Arts Center, in partnership with the Atlanta Symphony Orchestra, seeks a Marketing Specialist to support audience engagement, ticket sales, and brand visibility for classical concerts and youth programs. The role focuses on executing integrated marketing campaigns with digital engagement and media buying, reporting to the Director of Marketing and Communications.

The ideal candidate is organized, writes well, and has a passion for the arts with experience managing marketing projects

Qualifications

• Bachelor’s degree in marketing, communications, arts administration, or a related field.
• Three or more years of experience in digital marketing with a proven track record of growing and engaging an online audience
• Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.

Responsibilities

• Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.
• Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.
• Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.
• Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.
• Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.
• Supports audience development initiatives designed to attract and retain younger audiences.
• Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.
• Performs concert duty as required, serving as marketing representative at promotional events as needed.
• Other duties as assigned.

Skills

Campaign planning

Digital marketing

Email marketing

Analytics

Asana

Communication

Education

Bachelor’s degree in marketing, communications, arts administration, or a related field

Tools

Asana

MailChimp

HubSpot

Canva

Excel

PowerPoint

Job description

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.

Reports to:

Director of Marketing ASO

FLSA:

United States of America (Exempt)

Employment Status :

Regular/Full time

The Atlanta Symphony Orchestra seeks a creative, collaborative, and detail-oriented Marketing Specialist to support audience engagement, ticket sales, and brand visibility across a wide range of classical concerts, Goizueta Stage for Youth & Families events, and institutional initiatives. This role will help execute integrated marketing campaigns that inspire audiences to “Come Symphony With Us” through digital engagement and media buying. Reporting to the Director of Marketing and Communications, the ideal candidate is an organized communicator with strong writing skills, a passion for the arts, and experience managing marketing projects.

Work Schedule

Monday – Friday, 9am – 5 pm, with some evenings and weekends.The ability to work a hybrid schedule is possible and determined by the department.

Compensation & Benefits

The Atlanta Symphony Orchestra offers a competitive salary and benefits package, including Excellent medical,vision, dental, and supplemental health plan, three weeks of PTO, retirement contribution, and access to performances and cultural events.

Starting Salary: $55,000

Essential Duties + Responsibilities:

• Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.

• Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.

• Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.

• Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.

• Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.

• Supports audience development initiatives designed to attract and retain younger audiences.

• Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.

• Performs concert duty as required, serving as marketing representative at promotional events as needed.

• Other duties as assigned.

Qualifications:

To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor’s degree in marketing, communications, arts administration, or a related field.
• Three or more years of experience in digital marketing with a proven track record of growing and engaging an online audience
• Experience in the arts and culture industry preferred, along with a knowledge of and/or passion for orchestra music.

Skills + Abilities

• Excellent written and verbal communication skills.
• Strong organizational skills with a focus on timely execution in a fast-paced environment with high accountability and an eye for detail and accuracy.
• Ability to work independently and collaboratively, managing multiple projects through Asana and deadlines in a dynamic and fast-paced environment.
• Strong interpersonal skills and the ability to build relationships with both internal stakeholders and external partners.
• Knowledge of Microsoft Office products, including Word, Excel and PowerPoint.
• Experience with e-commerce platforms such as MailChimp or HubSpot and content creation tools, such as Canva.
• Working knowledge of a project management tool like Asana is a plus.
• Ability to work approximately 3-5 evenings or weekend days a month at events.

Physical Demands/Work Environment

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds) is needed. The noise level in the work environment is usually moderate.