Marketing Specialist

American Angus Association; Oregon; Hybrid; USD 45,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Life and disability insurance

401(k)

PTO

Job summary

The American Angus Association is seeking a Marketing Specialist to promote programs to commercial cattlemen across digital, print and in-person channels. You will develop content, support a communications plan, and engage with cattlemen at events and ranch visits.

The role emphasizes strong writing, design, social media and project management skills, with opportunities to contribute across paid, owned, and earned media. Travel up to 25-30% may be required.

Qualifications

• Bachelor's degree in marketing, animal science or agricultural communications or equivalent work.
• Minimum of three years of practical marketing experience.
• Experience remote work or willingness to work in-office for a period.

Responsibilities

• Promote Angus programs to commercial cattlemen via digital, print and in-person channels.
• Create and support a marketing communications plan for commercial programs.
• Engage with cattlemen at industry events, video sales and ranch visits.
• Create engaging content and promotional materials for social, digital and media.
• Manage projects for the Association's commercial programs.
• Analyze markets, campaigns and customer data.
• Draft press releases and other promotional materials for the Association.
• Collaborate across paid, owned and earned multimedia channels.

Skills

Communication

Marketing strategy

Social media

Writing

Design

Photography

Videography

Project management

Education

Bachelor's degree in marketing / related field

Tools

MS Office

Digital platforms

Job description

Marketing SpecialistFull Time

Are you passionate about the beef industry and connecting commercial cattlemen with tools that will helpthem profitably advance their herds? Do you have proven experience marketing and communicating withcattlemen, in-person and through various platforms? Would you like to work for sophisticated, industry-leadingcattlemen on an innovative team? If you're a creative, goal-oriented individual we would like you to be part ofour target-driven team. We are looking for an individual that will help increase market share, brand awarenessand loyalty.The American Angus Association is seeking candidates for an experienced Marketing Specialist. The position of Marketing Specialist isresponsible for marketing various programs within the Association but particularly focusing on the commercial cattle industry. TheMarketing Specialist is a part of the Association communications team but works closely with our Commercial Programs department.

Position Responsibilities

• Promote Angus programs with the commercial cattlemen audience through a variety of platforms - digital, print and in-person
• Create and support a marketing communications plan for commercial cattlemen, particularly focused on Association commercial programs.
• Connect with cattlemen at industry events, video sales and on ranch visits.
• Create engaging content and promotional materials for social, digital and media.
• Manage projects for the Association's commercial programs.
• Analyze markets, campaigns and customer data.
• Help create news releases, announcements, and other promotional materials on behalf of the American Angus Association.
• Pursue ways to overlap content across paid, owned and earned multimedia channels.

Requirements

• Excellent communication skills, including storytelling, public speaking and interpersonal skills.
• Excellent design, social media and writing skills. Photography and videography skills are a plus.
• Ability to organize, prioritize and execute multiple activities in a fast-paced environment.
• Must be comfortable with applicable computer software and other technology.
• Ability to work independently and in a team environment.
• Must be reliable, dependable and a self-starter.
• A positive attitude and a willingness to learn is a must.
• Willingness to take initiative and ownership in projects is essential.
• Must be available to travel up to 25-30% of the time.

Education / Experience

• Bachelor's degree in marketing, animal science or agricultural communications other applicable fields, or equivalent work
• experience.
• Must have a minimum of three years of practical experience in a marketing environment through education, internships, or employment. If interested in remote work, must have a proven record of remote work success or be willing to work in-office
• for a period of time.
• Must have a beef cattle background or experience.

• Employees of the Association enjoy a strong benefits package including medical insurance, dental insurance, vision coverage, life and disability insurance and a 401(k).
• Personal Time Off (PTO) is also included.

The American Angus Association is an EOE.

The American Angus Association is the nation's largest beef breed registry with nearly 22,000 adult and junior members. The Association's goal is to serve the beef cattle industry, and to increase the production of consistent, high-quality beef that will better satisfy consumers throughout the world.

The Association is comprised of the parent company, the American Angus Association located in St. Joseph, MO, along with its four subsidiaries: Angus Genetics Inc., Angus Productions Inc., Certified Angus Beef LLC and the Angus Foundation.