Marketing Specialist

American Angus Association; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

The American Angus Association is seeking an experienced Marketing Specialist to join our communications team, focusing on the commercial cattle industry. This full-time role involves marketing programs through digital, print, and in-person channels, with a hands-on approach to content creation and campaign management.

You will collaborate with the Commercial Programs team to develop strategies, travel to industry events, and analyze campaign performance while contributing to brand awareness and

Qualifications

• Bachelor’s degree or equivalent work experience in marketing or related field.
• Three years of practical marketing experience required.
• Remote-work capability or willingness to work in-office as needed.
• Beef cattle background or experience preferred.

Responsibilities

• Promote Angus programs to commercial cattlemen across digital, print, and in-person channels.
• Develop and support a marketing communications plan for commercial programs.
• Engage with cattlemen at events, video sales, and ranch visits.
• Create engaging content and promotional materials for social, digital, and media channels.
• Manage projects for the Association’s commercial programs.
• Analyze markets, campaigns, and customer data.
• Draft news releases and promotional materials for the Association.
• Coordinate content across paid, owned, and earned channels.

Skills

Communication skills

Public speaking

Interpersonal skills

Design

Social media

Writing

Photography

Videography

Time management

Tech literacy

Teamwork

Reliability

Self-starter

Initiative

Travel readiness

Education

Bachelor's degree in marketing/animal science/ag communications

Job description

Marketing Specialist

Full Time

Are you passionate about the beef industry and connecting commercial cattlemen with tools that will help

them profitably advance their herds? Do you have proven experience marketing and communicating with

cattlemen, in-person and through various platforms? Would you like to work for sophisticated, industry-leading

cattlemen on an innovative team? If you're a creative, goal-oriented individual we would like you to be part of

our target-driven team. We are looking for an individual that will help increase market share, brand awareness

and loyalty.

The American Angus Association is seeking candidates for an experiencedMarketing Specialist.

The position of Marketing Specialist is responsible for marketing various programs within the Association but particularly focusing on the commercial cattle industry.

The Marketing Specialist is a part of the Association communications team but works closely with our Commercial Programs department.

POSITION RESPONSIBILITIES:

• Promote Angus programs with the commercial cattlemen audience through a variety of platforms – digital, print and in-person
• Create and support a marketing communications plan for commercial cattlemen, particularly focused on Association commercial programs.
• Connect with cattlemen at industry events, video sales and on ranch visits.
• Create engaging content and promotional materials for social, digital and media.
• Manage projects for the Association’s commercial programs.
• Analyze markets, campaigns and customer data.
• Help create news releases, announcements, and other promotional materials on behalf of the American Angus Association.
• Pursue ways to overlap content across paid, owned and earned multimedia channels.

REQUIREMENTS:

• Excellent communication skills, including storytelling, public speaking and interpersonal skills.
• Excellent design, social media and writing skills. Photography and videography skills are a plus.
• Ability to organize, prioritize and execute multiple activities in a fast-paced environment.
• Must be comfortable with applicable computer software and other technology.
• Ability to work independently and in a team environment.
• Must be reliable, dependable and a self-starter.
• A positive attitude and a willingness to learn is a must.
• Willingness to take initiative and ownership in projects is essential.
• Must be available to travel up to 25-30% of the time.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in marketing, animal science or agricultural communications other applicable fields, or equivalent work
• experience.
• Must have a minimum of three years of practical experiencein a marketing environment through education, internships, or
• employment. If interested in remote work, must have a proven record of remote work success or be willing to work in-office for a period of time.
• Must have a beef cattle background or experience.

Employees of the Association enjoy a strong benefits package including medical insurance, dental insurance, vision coverage, life and disability insurance and a 401(k). Personal Time Off (PTO) is also included.

The American Angus Association is the nation’s largest beef breed registry with nearly 22,000 adult and junior members. The Association’s goal is to serve the beef cattle industry, and to increase the production of consistent, high-quality beef that will better satisfy consumers throughout the world. The Association is comprised of the parent company, the American Angus Association located in St. Joseph, MO, along with its four subsidiaries: Angus Genetics Inc., Angus Productions Inc., Certified Angus Beef LLC and the Angus Foundation. The American Angus Association is an EOE.