Beef Industry Marketing Specialist – Content & Events

American Angus Association; United States; A distancia; USD 55.000 - 75.000; Jornada completa

Descripción de la vacante

The American Angus Association is seeking an experienced Marketing Specialist to join our communications team, focusing on the commercial cattle industry. This full-time role involves marketing programs through digital, print, and in-person channels, with a hands-on approach to content creation and campaign management.

You will collaborate with the Commercial Programs team to develop strategies, travel to industry events, and analyze campaign performance while contributing to brand awareness and

Formación

• Bachelor’s degree or equivalent work experience in marketing or related field.
• Three years of practical marketing experience required.
• Remote-work capability or willingness to work in-office as needed.
• Beef cattle background or experience preferred.

Responsabilidades

• Promote Angus programs to commercial cattlemen across digital, print, and in-person channels.
• Develop and support a marketing communications plan for commercial programs.
• Engage with cattlemen at events, video sales, and ranch visits.
• Create engaging content and promotional materials for social, digital, and media channels.
• Manage projects for the Association’s commercial programs.
• Analyze markets, campaigns, and customer data.
• Draft news releases and promotional materials for the Association.
• Coordinate content across paid, owned, and earned channels.

Conocimientos

Communication skills

Public speaking

Interpersonal skills

Design

Social media

Writing

Photography

Videography

Time management

Tech literacy

Teamwork

Reliability

Self-starter

Initiative

Travel readiness

Educación

Bachelor's degree in marketing/animal science/ag communications

Descripción del empleo

The American Angus Association is seeking an experienced Marketing Specialist to join our communications team, focusing on the commercial cattle industry. This full-time role involves marketing programs through digital, print, and in-person channels, with a hands-on approach to content creation and campaign management.

You will collaborate with the Commercial Programs team to develop strategies, travel to industry events, and analyze campaign performance while contributing to brand awareness and