Marketing Specialist

Mindray Animal Medical; New Jersey; On-site; USD 90,000 - 140,000; Full time

Job summary

Mindray Animal Medical seeks a seasoned regional marketing leader to oversee promotions, ROI evaluations, and collaboration with branding and sales teams across New Jersey. This role manages regional training centers, develops courses, and coordinates major events while building relationships with medical associations and KOLs.

You will drive regional go‑to‑market activities, support product launches, and travel nationally up to 50% to meet customer needs, coordinating cross‑functional teams for

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required.
• 5+ years of experience in regional marketing, event management, training operations, or related functions.
• Proven experience managing multi‑channel marketing programs including budgeting, scheduling, and ROI evaluation.
• Demonstrated experience coordinating cross‑functional teams (marketing, branding, sales, training).
• Experience with medical academic associations, KOLs, or professional organizations is highly desirable.
• Prior training center operations or educational program development is a strong plus.
• Experience supporting product launches and regional go‑to‑market activities.

Responsibilities

• Oversee planning, budgeting, scheduling, and reimbursement processes for annual regional marketing promotions with ROI evaluations.
• Collaborate with regional branding to organize major events at the regional level.
• Manage regional training center daily operations including bookings, platform, and demo machines.
• Develop and curate courses for regional training centers.
• Partner with regional branding to enhance branding and promotion for training centers.
• Plan and implement regional marketing education and training activities for professional and management audiences.
• Coordinate product marketing promotion, regional branding, and sales teams to ensure successful product launches.
• Build and maintain relationships with regional academic associations and KOLs.
• Facilitate international business exchanges and visits to enhance regional presence.
• Oversee regional window hospitals aligning with regional strategies and resource integration.
• Work with marketing, sales, and branding teams to optimize internal and external resource use.

Skills

Regional marketing

Event management

Training operations

Cross-functional coordination

ROI evaluation

Education

Bachelor's degree in marketing or related field

Job description

• Oversee the planning, budget management, scheduling, and reimbursement processes for annual regional marketing promotions, while conducting effective ROI evaluations on these initiatives.
• Collaborate with regional branding to organize major events at the regional level.
• Manage regional training center on a daily basis, including aspects such as bookings, platform, and demo machine management.
• Develop and curate courses for regional training centers.
• Partner with regional branding to enhance branding and promotion for training center.
• Plan and implement additional regional marketing education and training activities, focusing on both professional and management-oriented content.
• Collaborate with regional training organizations.
• Coordinate product marketing promotion, regional branding and sales teams based on regional business objectives to ensure successful execution of product launches.
• Build and maintain relationships with regional academic associations to strengthen collaboration.
• Facilitate international business exchanges and visit activities to enhance regional presence.
• Establish and manage a regional KOL expert relationship pool according to the company’s hierarchical standards, implementing structured management.
• Oversee regional window hospitals, aligning with regional strategies to promote their development and integrate the resource pool effectively.
• Work closely with marketing, sales, and branding teams to integrate internal and external resources, ensuring the efficient execution of regional marketing activities.
• Research, summarize, and refine best practices from outstanding promotional cases (including those involving distributors and associations) across the region, and provide updates to the team.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field required
• 5+ years of experience in regional marketing, event management, training operations, or related functions.
• Proven experience managing multi‑channel marketing programs, including budgeting, scheduling, and ROI evaluation.
• Demonstrated experience coordinating cross‑functional teams (marketing, branding, sales, training).
• Experience working with medical academic associations, KOLs, or professional organizations is highly desirable.
• Prior experience in training center operations or educational program development is a strong plus.
• Experience supporting product launches and regional go‑to‑market activities.
• Able to travel by car or by airplane nationally up to 50% of the time or whatever is required to meet customer needs.