Marketing Specialist

Hchcares; New Castle (IN); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Continuing education scholarships

Paid time off & rollover hours

Pension plan

Job summary

HCHcares is seeking a Marketing Specialist to design, create and deliver marketing programs for growth across service lines. The role requires expertise in digital media, social marketing production, and website management.

You will work with the PR/Marketing Director on campaigns, analyze marketing metrics, and produce content for web, social media, and print materials.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum 2 years marketing/design experience.
• Experience in digital and social marketing and production.
• Experience managing social media accounts and campaigns.
• Understanding of marketing analytics and digital analytics.
• Strong written and oral communication skills.
• Proficiency with design platforms such as Adobe Creative Suite.
• Basic understanding of HTML/HTML5 and WordPress.

Responsibilities

• Develop, manage and design layouts for digital and print media.
• Collaborate with PR/Marketing Director on digital campaigns and ads.
• Maintain digital marketing analytics and campaign reporting.

Skills

Digital marketing

Social media management

Analytics

Communication skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

WordPress

HTML5

Job description

Overview

The Marketing Specialist will design, create, and deliver marketing programs to support expansion and growth of HCH service lines. This role requires in-depth knowledge of digital media platforms and digital and social marketing production and goals. Proficiency in graphics, web advertising, social media and website management is essential.

Responsibilities

• Developing, managing and designing layouts of communications for all digital media platforms as well as print media.
• Work closely with the PR/Marketing Director in the planning, development and execution of digital programs and marketing campaigns, including online advertising, website and social media.
• Maintains digital marketing analytics, metrics, and campaign reporting.

Qualifications

• Bachelor’s Degree in Marketing, Graphic Design, Telecommunications or Related Field
• Minimum of 2 Years Experience in Marketing and Design
• Demonstrated Understanding and Experience in Digital and Social Marketing and Production
• Experience in Managing Social Media Accounts and Social Media Campaigns
• Understanding of Marketing Analytics, Social Media Metrics, and Digital Analytics, along with the Ability to Generate, Analyze and Interpret Data
• Strong Written and Oral Communication Skills
• Proficiency with Design Platforms such as Adobe Photoshop, Illustrator, InDesign, Canva
• Basic Video Editing Skills
• Basic Understanding of HTML/HTML 5
• Basic Understanding of WordPress

The above statements are intended to describe the functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list.

Benefits

We believe that work-life balance is critical to fulfilling our values of excellence and service. That’s why we offer flexible scheduling, competitive compensation, bonuses and discounts for you and your family. In addition to health, vision and dental insurance; a few of the benefits available at HCH include:

• Continuing education scholarships
• Generous paid days off (PDO) - with the option to rollover unused hours each year
• Employer funded pension