Marketing Specialist

Loudoun County Government; Leesburg (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

Loudoun County PRCS seeks a Marketing Specialist to drive innovative campaigns, manage communications strategies, and engage the community through outreach and programs. The role supports branding, content creation, and promotions for department initiatives.

The successful candidate will produce print and digital content, coordinate with vendors, and assist in emergency communications while maintaining high standards of public service. Location: Leesburg, VA.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Two years of related work experience or equivalent combination.

Responsibilities

• Develop and execute marketing campaigns for department programs.
• Manage communications strategies and outreach initiatives.
• Produce print and digital content (graphics, logos, signage).
• Coordinate publicity for programs, events, and services; distribute promotional materials.
• Assist in emergency and crisis communications when needed.

Skills

Marketing communications

Graphic design

Public relations

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Canto

MVIX

RecTrac

Job description

Loudoun County Government has been named one of Forbes' 2025 Best Large Employers! We're proud to be recognized nationally for our commitment to employee satisfaction and excellence in public service. At Loudoun County, we bring together talented professionals from all backgrounds to make a meaningful impact in a dynamic, growing community - that's The Loudoun Difference.

Welcome and thank you for your interest in employment with Loudoun County Government!

ALL SECTIONS OF THE APPLICATION MUST BE COMPLETED IN ITS ENTIRETY. THE RESUME IS CONSIDERED SUPPLEMENTAL INFORMATION ONLY. APPLICATIONS THAT ARE INCOMPLETE OR INDICATE 'SEE RESUME' WILL NOT BE TAKEN INTO CONSIDERATION.

Introduction

Salary offers are based on information contained within the application and any attachments (licenses, certifications, etc.). Please ensure your profile and resume are up to date with all experience, education, and skills you wish to be considered.

Loudoun County Parks, Recreation & Community Services (PRCS) is dedicated to connecting all communities through exceptional people, parks, and programs. Our goal is to make Loudoun the community of choice through outstanding experiences while promoting diversity, equity, inclusion, and accessibility. We celebrate the strengths of individuals and collaborate to deliver programs and community services that provide social, personal, economic, and environmental benefits to last a lifetime. Come be a part of something that matters!

Job Summary

Loudoun County Parks, Recreation, and Community Services seeks a Marketing Specialist characterized by innovative thinking, precision in execution, and professional dedication to serve as a key member of the Marketing and Programs team. The successful applicant will undertake marketing campaigns, manage communications strategies, facilitate community outreach and engagement programs, and perform supplementary marketing and communications functions to cultivate public awareness and meaningful participation.

We are currently hiring for the following location(s):

• PRCS, 742 Miller Drive, Leesburg, VA

• Facilitates the implementation of the Department's marketing strategy, which involves creating print and digital content as well as managing paid advertising efforts.
• The role entails the establishment of project management tools to manage marketing activities, the production of authentic content such as graphics and logos, and the design of materials for the Department's programs and events.
• Enhances the brand identities of the Department and County to further marketing, programming, and communication goals.
• Provides support to the staff in producing diverse graphic design content, which encompasses print and digital communications, video and photography, signage, logos, promotional products, and special projects.
• Manages publicity strategies for programs, activities, events, and services; ensures uniformity in publicity and program promotions, as well as the distribution of posters, flyers, and promotional materials throughout various divisions, programs, and service areas within the Department.
• Coordinates and manages contracts and contracted vendors.
• Accomplishes unique projects as delegated, either independently or in cooperation with others.
• Executes internal and external communications strategies and tactics to keep the public and employees informed about departmental programs and services.
• Assists in emergency and crisis communication efforts for the Department, following the guidance of the assigned supervisor; participates in Countrywide emergency communication initiatives when the Emergency Operations Center is fully activated.
• The position may involve the performance of specific essential job functions, in addition to any other duties that may be assigned.

Hiring salary commensurate with experience.

Minimum Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field and two (2) years of related work experience. Or equivalent combination of education and experience.

Preferred Qualifications:

• Proficiency in utilizing Canva and Adobe Creative Suite.
• Proficiency in utilizing photography management software (Canto), digital signage software (MVIX), and recreation management software (RecTrac).
• Proficiency in graphic design, photography, video production, conducting research, writing, and publishing a wide variety of communications.

Job Contingencies and Special Requirements

Must undergo criminal, credit, and DMV background checks. A valid driver's license and a good driving record are required (driving records may be assessed annually to ensure ongoing eligibility).

Equal Employment Opportunity

Loudoun County Government prides itself on fostering a diverse and inclusive workplace that promotes employee wellness and work-life balance. As an equal opportunity employer, we consider all qualified applicants regardless of age, color, disability, gender identity, genetic information, national origin, political affiliation, race, religion, sex, sexual orientation or other non-merit factors.

Reasonable Accommodation

Applicants who wish to request a reasonable accommodation during the recruitment process should call Human Resources directly at 703-777-0213 or email Human Resources.