Marketing Specialist

Kalamazoo X-Ray Sales, Inc.; Kalamazoo (MI); On-site; USD 42,000 - 64,000; Full time

Job summary

Kalamazoo X-Ray Sales, Inc. is seeking a Marketing Coordinator to manage social media, website content, graphic design, and direct marketing. This role supports brand consistency, customer engagement, campaigns, and business development through effective marketing and communications.

You will create and schedule content, maintain the website, design promotional materials, coordinate email campaigns, track ROI, and collaborate with Sales and Service to promote services and events.

Qualifications

• Experience in marketing, social media management, website content management, or graphic design.
• Proficiency with social media platforms, design tools, and CMS.
• Strong written and verbal communication skills.
• Understanding of digital marketing, direct marketing, and brand consistency.
• Strong organizational, prioritization, and problem-solving skills.

Responsibilities

• Create, schedule, and manage social media content across platforms.
• Maintain and update website content, images, and announcements.
• Design marketing materials, including flyers, brochures, advertisements, presentations, and digital graphics.
• Coordinate direct marketing initiatives, including email campaigns and customer outreach.
• Monitor campaign performance and ROI.
• Collaborate with Sales and Service to develop marketing materials and support business development.

Skills

Marketing experience

Social media management

Content management

Graphic design

Communication skills

Project management

Tools

Graphic design tools

Website CMS

SEO basics

Job description

Marketing Coordinator is responsible for managing the company’s social media, website content, graphic design, and direct marketing initiatives. This position supports brand consistency, customer engagement, promotional campaigns, and business development through effective marketing and communication. Marketing Coordinator will also assist other departments with marketing needs and may be assigned other duties as needed based on business needs.

Marketing Operations

• Create, schedule, and manage social media content across company platforms.
• Maintain and update website content, images, service information, and announcements.
• Design marketing materials, including flyers, brochures, advertisements, presentations, and digital graphics.
• Coordinate direct marketing initiatives, including email campaigns, promotional mailings, and customer outreach.
• Maintain consistent company branding and messaging across all marketing channels.
• Monitor social media engagement, website activity, and campaign performance.
• Assist with search engine optimization (SEO), online visibility, and website improvements.
• Maintain organized marketing files, content calendars, and campaign records.
• Track and report ROI on all marketing efforts.
• Research marketing trends and recommend opportunities to improve brand awareness and engagement.
• Seek and manage potential sponsorship, community engagement, and event opportunities to promote the brand.

Marketing and Department Support Operations

• Collaborate with Sales and Service Departments to develop marketing materials and support business development.
• Assist with promoting company services, events, trade shows, and other business initiatives.
• Coordinate with outside vendors and marketing service providers as needed.
• Coordinate internal and external events (employee engagement, customer engagement, community engagement, etc.).
• Support internal communication efforts including video production for training, etc.
• Support internal and customer communications and projects as needed.

Future Position Growth

The Marketing Coordinator may be assigned additional responsibilities or department oversight duties as the position develops and grows and as marketing need backlogs are cleared. This possibility includes but is not limited to inside sales and/or data department supervision.

Qualifications and Skills

• Experience in marketing, social media management, website content management, or graphic design.
• Proficiency with social media platforms, graphic design tools, and website content management systems.
• Strong written and verbal communication skills.
• Understanding of digital marketing, direct marketing, and brand consistency.
• Strong organizational, prioritization, and problem-solving skills.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Ability to work independently and collaboratively in a team environment.
• Professional demeanor, positive attitude, and attention to detail.
• Ability to follow written and verbal instructions and maintain accurate records.
• Ability to maintain confidentiality and handle company information appropriately.

Work Schedule

• Regular schedule is Monday through Friday, 8 hours per day generally during day shift (6:00 am to 8:30 am start).
• Work schedules may be adjusted based on operational needs.
• Overtime, evening, and weekend work may occasionally be required to support marketing campaigns, company events, or other business needs.

Physical and Environmental Requirements

The physical requirements described below represent those necessary to perform the essential functions of this position, with or without reasonable accommodation. The employee must be able to:

• Communicate effectively with customers, coworkers, vendors, and business partners in person, by telephone, and in writing.
• Operate computers, office equipment, cameras, and mobile devices necessary to perform assigned duties.
• Remain seated and work at a computer for extended periods.
• Frequently use a keyboard, mouse, telephone, and other office equipment.
• Perform tasks requiring visual attention to review documents, graphics, and digital content.
• Occasionally lift, carry, and move marketing materials, office supplies, and event equipment as needed.
• Frequently walk throughout office areas and company facilities.
• Travel to company facilities, customer locations, trade shows, and events as needed.

Working Conditions

This position regularly works in:

• Offices
• Warehouses and manufacturing facilities
• Trade shows and event venues
• Outdoor environments as required

Employees may be exposed to extended computer use, office noise, industrial environments, varying temperatures, and occasional travel between company and customer locations.

Disclaimer

This job description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Management reserves the right to modify job duties, responsibilities, schedules, and assignments at any time to meet business needs.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.