Marketing Specialist

Evolving Solution Services; Houston (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Microvast seeks a Marketing Specialist to lead demand generation, go-to-market strategy, and brand management. You will drive campaigns, collaborate with sales, manage digital channels, and grow the company’s online presence while coordinating high-impact events and vendor partnerships.

The role emphasizes data-driven marketing, strong communication, and cross-functional leadership to turn marketing into a robust sales pipeline. 10+ years in automotive or energy storage preferred.

Qualifications

• 10+ years in the automotive or energy storage sectors.
• Experience with corporate events, trade shows or experiential marketing.
• Graphic design and photo/video editing skills.
• Strong operational and cross-functional coordination.
• Excellent written and verbal communication; ability to translate technical information.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical, data-driven, results-oriented approach.
• Startup experience preferred.
• Experience coordinating with external PR firms and media relations.

Responsibilities

• Lead demand generation and go-to-market strategy to fill and accelerate the sales pipeline.
• Design data-driven go-to-market plans for new product introductions and market expansions.
• Create compelling sales collateral and marketing assets for sales and business development.
• Lead on marketing knowledge and align efforts with sales targets and market trends.
• Develop brand-consistent messaging across channels and nurture the customer journey.
• Oversee digital marketing: social media, email, and website optimization to drive qualified traffic.
• Lead events, collaborate with sales and BD, and maximize lead capture at conferences.
• Coordinate with external vendors/agencies and manage budgets and ROI.

Skills

Demand generation

Go-to-market strategy

Brand management

Social media marketing

Content creation

Communication skills

Project management

Data-driven

Tools

Graphic design

Photo/video editing

Event coordination

Vendor management

Budgeting

PR coordination

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Professional Houston, TX, US

Job Description

Marketing Specialist

Are you ready to be part of a company that's not just talking about the future, but energetically shaping it? Join the Microvast Team (NASDAQ: MVST), a technology innovator that designs, develops and manufactures lithium-ion battery solutions. Founded in 2006 and headquartered in Stafford, TX, Microvast is renowned for its cutting-edge cell technology and its vertical integration capabilities which extend from core battery chemistry (cathode, anode, electrolyte, and separator) to battery packs. By integrating the process from raw material to system assembly, Microvast has developed a family of products covering a broad breadth of market applications. More information can be found on the corporate website: www.microvast.com

Job Description

Microvast is seeking a highly motivated and experienced Marketing Specialistto serve as the company’s most senior dedicated lead in marketing and communications, with a strong emphasis on driving lead and demand generation and developing robust go-to-market stratégies. This individual must possess a proven track record in leading ground-up brand development, and managing corporate-level, and, critically, translating marketing efforts directly into a healthy sales pipeline and market penetration.The role will involve executing successful events, developing impactful marketing campaigns, and growing a strong online and social media presence, all with the primary goal ofgenerating qualified leads and increasing demand.You should have exceptional communication skills and the ability to lead initiatives, collaborating with internal stakeholders and external partners, as well as to grow the company’s marketing and communication functions as the business scales. This individual will work to develop and refine the business’s brand and product strategies, with appropriate data-driven planning, to support Microvast in meeting their growth objectives through effective lead generation and market entry.

Key Responsibilities

Lead & Demand Generation / Go-to-Market Strategy:

• Develop and execute comprehensive lead and demand generation strategies to fill and accelerate the sales pipeline.
• Design and implement data-driven go-to-market strategies for new product introductions and market expansions, ensuring optimal market penetration and customer acquisition.
• Create compelling sales collateral, promotional materials, and other marketing assets specifically designed to support sales and business development efforts in converting leads and driving demand.
• Serve as key internal knowledge expert on marketing.
• Collaborate closely with sales and business development teams to ensure marketing efforts directly align with sales targets, and market trends, focusing on lead qualification and nurturing.
• Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience with clear touchpoints for lead capture and progression.
• Analyze market trends, customer behavior, and sales data. Implement KPIs to track the effectiveness of demand generation initiatives and ROI.
  

Brand Management

• Lead on day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement, supporting top-of-funnel demand generation.
• Collaborate with internal teams to ensure brand consistency across all communication channels, reinforcing brand credibility for lead nurturing.
  

Social Media, Website And Online Presence

• Oversee the company’s digital marketing initiatives, including generating social media, email marketing, and website optimization, with a primary focus on driving qualified online traffic and improving conversion rates for lead capture.
• Monitor social media trends and industry developments to implement relevant strategies and best practices for digital lead generation.
• Manage the company website to ensure it remains up-to-date, informative, and user-friendly, and lead capture forms.
  

Operational Marketing And Events Support

• Provide marketing leadership for highly impactful attendance by Microvast at events and conferences, collaborating with the business development and sales teams, with a focus on generating high-quality leads from these events. Lead on developing trade conference booths and collateral to support event attendances and maximize lead capture opportunities.
• Source and collaborate with external vendors and agencies to execute marketing initiatives and content production. Evaluate vendor performance and negotiate contracts to maximize efficiency and return on investment.
• Submit purchase orders, prepare budgets, and track spending for the marketing department.

Required Qualifications

• At least 10 years of experience in the automotive industries or energy storage systems.
• Strong experience in supporting corporate events, trade shows or conferences and/or experiential marketing activations.
• Ability to do some graphic design and photo/video editing.
• Strong operational skills, with the ability to coordinate and motivate engagement from cross-functional teams.
• Have excellent written and verbal communication skills with a keen eye for detail, along with the ability to translate highly technical information for a general or non-expert audience.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills, with a data-driven and results-oriented approach.
• Startup experience preferred.
• Experience in coordinating with external PR firms and managing media relations

Expected Compensation

Annual salary + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Applicants for employment at Microvast must be a U.S. citizen or national, U.S. permanent resident (i.e. current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Microvast is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to any factor, including veteran status and disability status, protected by applicable federal, state or local laws. Microvast is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

Privacy is a top priority for Microvast. We build it into our products and view it as an essential part of our business. To understand more about the data we collect and process as part of your application, please view our Privacy Policy - Microvast .