Marketing Specialist

Bella Restaurants Group; Houston (TX); On-site; USD 52,000 - 68,000; Full time

Job summary

Bella Restaurants Group in Houston, TX seeks a Marketing Specialist to plan and execute campaigns for our brands, driving guest traffic and supporting revenue goals.

You will conduct market research, analyze guest trends, and shape marketing strategies for locations and the group, coordinating promotions, events, and digital content.

On-site, full-time position offering opportunities to contribute creative ideas and grow within a fast-paced, guest-focused environment.

Qualifications

• Strong communication and customer service to engage guests and uphold brand voice.
• Market research and marketing strategy experience to analyze data and plan campaigns.
• Sales and promotions skills to support restaurant initiatives and drive visits.
• Hospitality/restaurant or retail marketing experience preferred.
• Proficiency with social media, analytics tools, and Microsoft Office or Google Workspace.
• On-site role requiring ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Content creation
• Influencer relations
• Graphic design
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.

Responsibilities

• Plan and execute marketing campaigns to promote Bella Restaurants Group brands and drive guest traffic.
• Conduct market research and analyze guest trends to inform strategies.
• Coordinate promotions, events, and partnerships across locations.
• Manage content for digital channels and support sales initiatives.
• Collaborate with operations and customer service to ensure consistent brand messaging.
• Monitor performance and adjust campaigns to maximize revenue.

Skills

Strong communication & customerService

Market research

Sales & promotions

Hospitality marketing

Social media management

Content creation

Influencer relations

Graphic design

On-site project management

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Google Workspace

Job description

Company Description

Bella Restaurants Group is a hospitality company based in Houston, TX, dedicated to delivering memorable dining experiences. The group operates a portfolio of restaurants that emphasize quality food, attentive service, and welcoming atmospheres. Team members work in a fast-paced, guest-focused environment with opportunities to contribute creative ideas and learn from experienced hospitality professionals. The company values collaboration, integrity, and consistent service standards that reflect the local Houston community.

Role Description

This is a full-time, on-site Marketing Specialist role based in Houston, TX. The Marketing Specialist will plan and execute marketing campaigns to promote Bella Restaurants Group brands, drive guest traffic, and support revenue goals. Daily responsibilities include conducting market research, analyzing guest trends, and helping shape marketing strategies for individual locations and the broader group. The role will coordinate promotions, events, and partnerships, manage content for digital channels, and support sales initiatives through targeted outreach. The Marketing Specialist will also collaborate closely with operations and customer service teams to ensure consistent brand messaging and a strong guest experience across all touchpoints.

Qualifications

• Strong Communication and Customer Service skills to engage guests, collaborate with internal teams, and support consistent brand voice.
• Experience in Market Research and Marketing Strategy to analyze data, identify opportunities, and plan effective campaigns.
• Foundational Sales and promotional skills to support restaurant-level initiatives, upsell offerings, and convert interest into visits.
• Prior experience in hospitality, restaurants, or retail marketing is preferred.
• Proficiency with social media platforms, basic analytics tools, and Microsoft Office or Google Workspace.
• Ability to work on-site, manage multiple projects, and meet deadlines in a fast-paced environment.
• Content creation
• Influencer Relations
• Graphic Design
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.