Marketing Specialist

Heartland Builders; Grand Rapids (MI); On-site; USD 34,000 - 41,000; Part time

Benefits offered by this job

In-person Holland office

Mentorship from Sales & Marketing Mgr

Flexible 20 hrs/week

Job summary

Heartland Builders is a custom home builder serving Grand Rapids, Holland, and the Lakeshore. We seek a part-time Marketing Specialist to keep our brand consistent, professional, and visible across every customer touchpoint.

You will collaborate with the Sales and Marketing Manager to execute daily marketing tasks including writing, social media, photo/video, and design. Required: 2+ years in marketing/communications, strong writing, and experience managing business social media.

Qualifications

• 2+ years in marketing, communications, or content creation.
• Strong writing with a warm, clear voice and attention to detail.
• Experience managing business social media accounts.
• Able to shoot/edit short-form video and photos (phone or camera).
• Experience updating website content and sending email campaigns.
• Highly organized and dependable with deadlines.
• Valid driver's license + reliable transportation for job site visits.
• Lives in or near Holland, Lakeshore, or Grand Rapids; must work in person.

Responsibilities

• Guard brand voice and visual consistency across all touchpoints.
• Write one blog post per month and newsletters/prospect emails.
• Gather reviews and repurpose into marketing content.
• Manage daily posting on Facebook, Instagram, YouTube, and LinkedIn; maintain Houzz and Pinterest.
• Film and edit short-form video and photos; visit homes for content.
• Update website and design flyers/signs; manage content calendar.
• Build and maintain a content calendar.

Skills

Marketing experience

Strong writing

Social media management

Video/photo editing

Website/content updates

Email campaigns

Organized, deadline-driven

Driver's license

In-person presence (Holland/GR)

Tools

Canva

Job description

Heartland Builders

Marketing Specialist

Holland, MI | Part-Time (20 hrs/week) | $25-$30/hour

Tell the Story of a Company That Builds Dream Homes.

Heartland Builders is a custom home builder serving Grand Rapids, Holland, and the Lakeshore for over 28 years. We're looking for a part-time Marketing Specialist to keep our brand consistent, professional, and visible across every customer touchpoint.

You'll work directly with our Sales and Marketing Manager to execute day-to-day marketing -- writing, social media, photo/video, and design.

What You'll Do

Brand Voice & Content

• Serve as guardian of brand voice and visual consistency
• Write one blog post per month
• Write and send client newsletters (quarterly) and prospect emails
• Gather positive reviews and repurpose them for marketing

Social Media & Visual Content

• Manage daily posting on Facebook, Instagram, YouTube, and LinkedIn
• Maintain Houzz and Pinterest accounts
• Film and edit short-form video for social media
• Visit homes to capture photos and project details
• Keep our photo library organized and current

  Website, Design & Coordination

  • Update and modify the website as needed
  • Design flyers and signs on quick turnaround
  • Build and maintain a content calendar

  What You Bring

  • 2+ years of experience in marketing, communications, or content creation
  • Strong writer with a clear, warm voice and an eye for detail
  • Experience managing business social media accounts
  • Comfortable with Canva or similar design tools
  • Able to shoot and edit short-form video and photos (phone or camera)
  • Experience updating website content and sending email campaigns
  • Highly organized, self-directed, and dependable with deadlines
  • Valid driver's license + reliable transportation for job site visits
  • Lives in or near Holland, Lakeshore, or Grand Rapids -- must work in person

  Preferred:

  • Experience in residential construction, real estate, or home design
  • Familiarity with Houzz, Pinterest, and Google reviews
  • Basic SEO knowledge
  • Portfolio of writing, design, social media, or video work

  What You'll Get

  • $25-$30/hour
  • Part-time, flexible schedule (20 hours/week during business hours)
  • In-person role at our Holland office, with visits to job sites across Grand Rapids and the Lakeshore
  • Occasional evening or weekend events (open houses, parade of homes)
  • Opportunity to build a brand voice guide and photo library that stays with the company
  • Direct mentorship from the Sales and Marketing Manager
  • 90-day check-in and 6-month review with potential to grow hours

  Heartland Builders is an equal opportunity employer.