Marketing Specialist

oshkoshcorporation; Frederick (MD); On-site; USD 58,000 - 90,000; Full time

Job summary

Oshkosh Corporation's JLG division in Frederick, MD is seeking a Marketing Specialist to support marketing plans and communication materials. You'll work with the marketing manager to create business-building activities and tools, including brand and product advertising, and develop content with internal and external groups.

The role involves assisting in campaigns across media, managing multiple projects, collaborating on website content, SEO/SEM, and supporting events such as trade shows.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• 2–4 years of relevant experience.
• Ability to travel up to 15% of the time.

Responsibilities

• Assist in the development and execution of marketing plans to drive growth in core and adjacent markets.
• Assist in multi-media campaigns across print, digital, and social media to meet goals.
• Manage multiple projects with competing timelines and priorities.
• Collaborate on website content development, SEO and SEM, and channel strategies.
• Support events and milestones with strong communication content.
• Prepare reports to track media activity and KPIs.

Skills

Strong writing and editing skills

Project management

Interpersonal skills

Travel up to 15%

Education

Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field

Tools

Microsoft Office Suite

Job description

About JLG, an Oshkosh company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products-including mobile elevating work platforms, telehandlers, utility vehicles and accessories-can be found all over the world.

The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials. This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups. The Marketing Specialist also contributes to consumer and competitive research projects.

YOUR IMPACT

These duties are not meant to be all-inclusive and other duties may be assigned.

• Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
• Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
• Manage multiple projects with competing and conflicting timelines and priorities.
• C ollaborate on company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
• Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
• Prepares reports to track media activity, KPIs and other metrics that measure progress.

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• Two (2) to Four (4) years of relevant experience.
• Ability to travel up to 15% of the time.

STANDOUT QUALIFICATIONS

• Master's degree in Marketing or Business Administration (MBA).
• Defense and aerospace industry experience.
• Existing relationships with US media outlets, especially trade publications in the construction industry.
• Exposure to international media markets and multicultural engagement.
• Graphic design experience.
• Strong writing and editing skills.
• Background in business writing, journalism, copy editing and/or original writing.
• Strong project management and interpersonal skills.
• Proficiency using business software including Microsoft Office suite.

WORKING CONDITIONS

The following represents general working conditions for this office-based role. Specific conditions may vary depending on business needs and individual circumstances.This role is primarily performed in a professional office environment with standard lighting, ventilation, and temperature-controlled settings.Duties are largely sedentary, requiring extended periods of sitting and using a computer and telephone.Visual acuity to operate a computer and read documents is required, along with auditory ability to participate in virtual and in-person meetings.Occasional movement within the office environment is necessary, including walking short distances, standing, or reaching for files.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Pay Range: $57,600.00 - $90,400.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at [e-mail].

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants beca