Marketing Specialist

JLG Industries; Frederick (MD); On-site; USD 58,000 - 90,000; Full time

Job summary

JLG Industries, a leading Oshkosh company, is seeking a Marketing Specialist to support the Marketing team. You will help develop marketing plans, create business-building activities, and produce content with internal and external teams, including brand and product advertising and consumer research projects.

The role focuses on marketing plan execution, multi-media campaigns, events support, and content collaboration across channels, with a strong emphasis on measuring performance and KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• Two (2) to Four (4) years of relevant experience.
• Ability to travel up to 15% of the time.

Responsibilities

• Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
• Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
• Manage multiple projects with competing and conflicting timelines and priorities.
• Collaborate on company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
• Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
• Prepares reports to track media activity, KPIs and other metrics that measure progress.

Skills

Strong writing and editing skills

Graphic design experience

Relationships with US media outlets

Education

Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field

Job description

About JLG, An Oshkosh Company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.

The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials. This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups. The Marketing Specialist also contributes to consumer and competitive research projects.

About JLG, An Oshkosh Company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.

The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials. This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups. The Marketing Specialist also contributes to consumer and competitive research projects.

YOUR IMPACT

These duties are not meant to be all-inclusive and other duties may be assigned.

• Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
• Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
• Manage multiple projects with competing and conflicting timelines and priorities.
• Collaborate on company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
• Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
• Prepares reports to track media activity, KPIs and other metrics that measure progress.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• Two (2) to Four (4) years of relevant experience.
• Ability to travel up to 15% of the time.

Standout Qualifications

• Master’s degree in Marketing or Business Administration (MBA).
• Defense and aerospace industry experience.
• Existing relationships with US media outlets, especially trade publications in the construction industry.
• Exposure to international media markets and multicultural engagement.
• Graphic design experience.
• Strong writing and editing skills.
• Background in business writing, journalism, copy editing and/or original writing.
• Strong project management and interpersonal skills.
• Proficiency using business software including Microsoft Office suite.

WORKING CONDITIONS

The following represents general working conditions for this office-based role. Specific conditions may vary depending on business needs and individual circumstances.

• This role is primarily performed in a professional office environment with standard lighting, ventilation, and temperature-controlled settings.
• Duties are largely sedentary, requiring extended periods of sitting and using a computer and telephone.
• Visual acuity to operate a computer and read documents is required, along with auditory ability to participate in virtual and in-person meetings.
• Occasional movement within the office environment is necessary, including walking short distances, standing, or reaching for files.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Pay Range

$57,600.00 - $90,400.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at [e-mail].

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be \"U.S. Persons\", as defined in these regulations. Generally, a \"U.S. Person\" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.