Marketing Specialist

Woodlake Addiction Recovery Center; Ethel (LA); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Paid time off

Professional development

Job summary

Woodlake Addiction Recovery Center is seeking a Marketing Specialist to promote its brand and services within the community. You will partner with the marketing team to expand reach, raise awareness, and drive new client inquiries through creative, data-driven campaigns.

The role emphasizes healthcare marketing proficiency, digital and traditional channels, and collaboration with admissions and external partners.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience, preferably in healthcare.
• Strong understanding of digital marketing, including SEO, SEM, and social media advertising.
• Excellent communication skills, both written and verbal.
• Creative thinker with ability to develop engaging campaigns.
• Strong analytical and problem-solving skills.
• Familiarity with marketing automation platforms and CRM systems.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and acquire new clients.
• Create and manage digital and traditional marketing campaigns, including email, social media, print, and events.
• Conduct market research and analyze data to identify new opportunities and audiences.
• Collaborate with admissions to ensure consistent messaging and branding.
• Coordinate with external partners to develop co-marketing initiatives.
• Monitor campaign performance and adjust strategies accordingly.
• Build relationships with local organizations to promote services and partnerships.
• Stay updated on industry trends to inform marketing tactics.
• Support other marketing initiatives as needed.

Skills

Digital marketing

SEO/SEM

Social media advertising

Campaign management

Analytics

Communication skills

Team collaboration

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Marketing automation

Google Analytics

Job description

About Woodlake Addiction Recovery Center

Woodlake Addiction Recovery Center is a premier addiction treatment facility, dedicated to providing effective and compassionate care to those struggling with substance abuse. Our team of experienced professionals offers a range of treatment programs, from detoxification to ongoing support and aftercare, with the goal of helping individuals achieve lasting recovery.

Job Overview

As a Marketing Specialist for Woodlake Addiction Recovery Center, you will play a critical role in promoting our brand and services to the community. You will work closely with the marketing team to develop and implement strategies that will increase our reach, raise awareness, and ultimately bring more individuals to seek the help they need. You will have the opportunity to utilize your creativity, strategic thinking, and communication skills to make a real impact in the lives of those struggling with addiction.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and bring in new clients
• Create and manage digital and traditional marketing campaigns, including but not limited to email marketing, social media, print materials, and events
• Conduct market research and analyze data to identify new opportunities and target audiences
• Collaborate with the admissions team to ensure consistent messaging and branding across all platforms
• Work with external partners and vendors to develop and execute co-marketing initiatives
• Monitor and track the success of marketing campaigns and adjust strategies as needed
• Develop and maintain relationships with local organizations and community stakeholders to promote our services and build partnerships
• Stay up-to-date with industry trends and developments to inform marketing strategies and tactics
• Provide support and assistance with other marketing initiatives and projects as needed

Requirements

• Bachelor's degree in marketing, business, communications, or a related field
• Minimum of 3 years of experience in marketing, preferably in the healthcare industry or with a focus on mental health/substance abuse
• Strong understanding of digital marketing, including SEO, SEM, and social media advertising
• Excellent communication skills, both written and verbal
• Creative thinker with the ability to develop engaging and impactful marketing campaigns
• Strong analytical and problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• Familiarity with marketing automation platforms and CRM systems preferred
• Passion for advocating for mental health and helping others on their journey to recovery

Working Conditions

This is a full-time position, located at our Woodlake Addiction Recovery Center headquarters. The marketing team at Woodlake is collaborative, supportive, and committed to making a positive impact. We offer a competitive salary package and benefits, including health and dental insurance, paid time off, and opportunities for professional development.

Benefits

• health and dental insurance
• paid time off
• opportunities for professional development

Join our team and make a difference in the lives of those affected by addiction.