Marketing Specialist

SURGE Staffing; Columbus (OH); On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Collaborative and supportive team

Career development opportunities

Exposure to leadership

Competitive compensation and benefits

Job summary

SURGE Staffing is seeking a creative Marketing Specialist to support brand initiatives, drive engagement, and assist recruitment growth across multiple channels. This role blends content creation, digital marketing, campaign execution, and performance analysis to inform strategy.

Working with leadership, sales, recruiting, and operations teams, you will develop and implement marketing strategies that promote SURGE Staffing’s services, strengthen client relationships, and support business

Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, digital communications, content creation, campaign coordination, or a related role.
• Strong written and verbal communication skills, with excellent attention to detail.
• Experience creating content for social media and digital marketing channels.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
• Strong organizational and project management skills with ability to manage multiple deadlines.
• Ability to collaborate with cross-functional teams and work independently.
• Proactive mindset with strong problem-solving skills and willingness to learn.

Responsibilities

• Assist in developing and implementing marketing campaigns that support growth, brand awareness, and recruiting objectives.
• Coordinate marketing initiatives across digital, print, email, and social channels.
• Support the development and execution of promotional campaigns, announcements, and service offerings.
• Ensure marketing materials align with brand standards and business objectives.
• Create, edit, and publish content for LinkedIn, social media, email campaigns, and other channels.
• Develop marketing materials, presentations, flyers, brochures, and digital assets.
• Maintain and update website content and digital materials.
• Monitor industry trends and campaign performance, identify opportunities to improve reach.
• Track performance metrics, lead generation, and audience growth; prepare reports.
• Maintain organized calendars, campaign records, and content libraries.
• Collaborate with sales and recruiting teams on outreach materials and campaigns.

Skills

Content creation

Campaign coordination

Digital marketing

Communications

Organization

Project management

Team collaboration

Proactive mindset

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field

Tools

Microsoft Office

Job description

About the Opportunity

Surge Staffing is seeking a creative, organized, and results-driven Marketing Specialist to support our marketing initiatives, strengthen brand awareness, and drive engagement across multiple channels. This role is ideal for a marketing professional who enjoys combining content creation, digital marketing, campaign execution, and performance analysis to support business growth.

Working closely with leadership, sales, recruiting, and operations teams, the Marketing Specialist will help develop and execute marketing strategies that promote Surge Staffing’s services, strengthen client relationships, and support recruitment and business development initiatives.

Key Responsibilities

• Assist in developing and implementing marketing campaigns that support company growth, brand awareness, client acquisition, and recruiting objectives.
• Coordinate marketing initiatives across digital, print, email, and social media channels.
• Support the development and execution of promotional campaigns, company announcements, and service offerings.
• Ensure marketing materials and communications align with Surge Staffing’s brand standards and business objectives.

Digital Marketing & Content Creation

• Create, edit, and publish engaging content for LinkedIn, social media, email campaigns, and other marketing channels.
• Develop marketing materials, presentations, flyers, brochures, and digital assets to support sales and recruiting teams.
• Maintain and update website content and digital marketing materials as needed.
• Identify opportunities to improve audience engagement, brand visibility, and digital reach.
• Monitor industry trends, competitor activity, and relevant workforce and staffing market developments.

Brand Management & Communications

• Maintain consistent brand messaging across marketing channels and company materials.
• Collaborate with internal teams to communicate company initiatives, service offerings, achievements, and success stories.
• Support the development of client-facing presentations, case studies, proposals, and other business development materials.
• Assist with internal communications, employer branding, and recruitment marketing initiatives.
• Partner with sales and recruiting teams to develop materials that support client outreach, candidate engagement, and business development.
• Create targeted marketing content that highlights Surge Staffing’s staffing solutions and value proposition.
• Support the promotion of job opportunities, recruiting campaigns, and employer partnerships.
• Coordinate marketing support for company events, client presentations, and industry networking opportunities.
• Track marketing campaign performance, engagement metrics, lead generation, and audience growth.
• Prepare reports and provide recommendations to improve campaign effectiveness and return on investment.
• Monitor social media analytics, email performance, and website traffic to identify opportunities for improvement.
• Maintain organized marketing calendars, campaign records, and content libraries.
• Identify opportunities to streamline marketing processes and improve execution.

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent practical experience.
• Experience in marketing, digital communications, content creation, campaign coordination, or a related role.
• Strong written and verbal communication skills, with excellent attention to detail.
• Experience creating content for social media and digital marketing channels.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Strong organizational and project management skills, with the ability to manage multiple deadlines and priorities.
• Ability to collaborate effectively with cross-functional teams and work independently.
• A proactive mindset with strong problem-solving skills and a willingness to learn.

Preferred Qualifications

• Experience with LinkedIn marketing, social media management, and digital advertising.
• Familiarity with marketing tools such as Canva, Adobe Creative Suite, email marketing platforms, or content management systems.
• Experience with marketing analytics, CRM platforms, SEO, or website management.
• Background in staffing, recruiting, workforce solutions, or business-to-business marketing.
• Experience supporting sales enablement, employer branding, or recruitment marketing initiatives.

What We Offer

• Collaborative and supportive team environment.
• Opportunity to contribute to marketing initiatives that directly support business growth.
• Professional development and opportunities to expand marketing expertise.
• Exposure to sales, recruiting, operations, and executive leadership.
• Competitive compensation and benefits.
• Opportunities for long-term career growth within a growing organization.