Marketing Specialist

Birkey's Farm Store, Inc.; Champaign (IL); On-site; USD 52,000 - 75,000; Full time

Job summary

Birkey's Farm Store, Inc. in Champaign, IL seeks a Marketing Specialist to manage marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement.

You will design and distribute print and digital materials, maintain brand standards, update website content, and support events and campaigns while staying current with marketing trends.

Qualifications

• Experience coordinating multiple marketing projects.
• Ability to design and produce print/digital materials.
• Experience managing social media content calendars.

Responsibilities

• Manage multiple marketing projects to meet deadlines and budgets.
• Develop, design, produce, and distribute print and digital materials.
• Create, schedule, publish, and monitor social media content.
• Collaborate with stores, manufacturers, and partners on campaigns.
• Plan and evaluate integrated marketing campaigns across channels.
• Maintain and update website content for accuracy.
• Support photography, video, and content creation for campaigns.
• Assist with planning and promotion of events and trade shows.
• Maintain marketing assets and brand resources.
• Assist in selecting and ordering apparel and promotional items.
• Stay current on marketing trends and best practices.
• Perform other marketing-related duties as assigned.

Job description

POSITION SUMMARY

The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES Include The Following

• Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and aligned with company objectives.
• Develop, design, produce, and distribute print and digital marketing materials while maintaining brand standards.
• Create, schedule, publish, and monitor social media content while managing the company’s social media content calendar.
• Collaborate with internal stakeholders, store personnel, manufacturers, vendors, and other partners to support corporate and store-level marketing initiatives.
• Plan, execute, and evaluate integrated marketing campaigns across print, digital, social media, email, web, and event channels.
• Maintain and update website content to ensure accuracy, consistency, and alignment with marketing objectives.
• Support photography, video, and content creation efforts for marketing campaigns, websites, social media, events, and promotions.
• Assist with the planning and promotion of company events, trade shows, open houses, and community engagement activities.
• Maintain marketing assets, templates, and brand resources to ensure consistency across all marketing communications.
• Assist in the selection and ordering of company apparel and promotional items.
• Stay current on marketing, design, and social media trends and best practices.
• Perform other marketing-related duties and special projects as assigned.

Customer Service Responsibilities

• Ensure every customer is satisfied with the products, services, and support of all staff.
• Resolve customer’s concerns efficiently and effectively.
• Always promote a positive attitude.
• Maintain a professional appearance and demeanor.
• Exhibit Birkey’s high level of customer service daily.
• Acknowledge appreciation of clients and customer.

Why You’ll Love Working Here

• Ownership Opportunity: As a 100% employee-owned company, you’ll have the opportunity to become an owner and directly contribute to our shared success.
• Competitive Pay & Benefits: We offer a robust compensation and insurance package including Health, Dental, Vision, Life, Disability, and 401k for all 30+ and full-time employees.
• Career Growth: We provide training and development opportunities to help you advance.
• Awesome Team: Work with supportive colleagues who value collaboration and respect.

This organization reserves the right to revise the essential position functions as the need arises.