Marketing Solutions Manager, NA SMB Marketing

TikTok; New York (NY); On-site; USD 96,000 - 211,112; Full time

Job summary

A leading social media platform is seeking a Marketing Solutions Manager to drive revenue growth for small and mid-market businesses. The role involves developing marketing strategies, executing integrated campaigns, and leading content strategy initiatives. The ideal candidate should have at least 4 years of product marketing experience and possess strong communication skills. This position is based in New York, offering a salary range between $96,000 and $211,112 annually.

Qualifications

• Minimum 4 years of experience in a product marketing or content strategy role.
• Experience designing and executing content strategies and analyzing performance.
• Ability to identify opportunities and lead ideation and execution.

Responsibilities

• Accelerate SMB Revenue Growth with compelling narratives.
• Develop innovative go-to-market strategies for TikTok's marketing solutions.
• Own revenue goals and track contribution to business growth.
• Design and execute integrated marketing campaigns.

Skills

Product marketing experience

Content strategy development

Communication skills

Strategic thinking

Job description

Marketing Solutions Manager, NA SMB Marketing

About the Team: At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist.

Responsibilities:

• Accelerate SMB Revenue Growth: Build compelling narratives and sales enablement materials that make complex products accessible and irresistible to businesses.
• Develop innovative go-to-market strategies that directly increase adoption of TikTok's marketing solutions for Small and Mid-Market businesses in high-potential verticals.
• Own revenue goals for non-commerce SMB segments, tracking your direct contribution to TikTok's business growth.
• Create Multi-Channel Campaigns That Convert: Design and execute integrated marketing campaigns across webinars, events, social, email, and more.
• Build Game-Changing Content: Lead content strategy development that positions TikTok and its business solutions as the essential partner for business growth.

Qualifications:

• Minimum 4 years of experience in a product marketing or content strategy role.
• Experience designing and executing content strategies and analyzing content strategy performance.
• Expert communicator with the ability to articulate abstract concepts.
• Ability to identify opportunities, develop project scope and independently lead ideation and execution.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

For Pay Transparency: The base salary range for this position in the selected city is $96,000 - $211,112 annually.