Marketing Senior Director

Ascension; Indianapolis (IN); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health coverage (medical, dental, etc)

403(b) retirement plan

Paid time off & holidays

Tuition reimbursement

Employee assistance program

Parental leave

Pet insurance

Job summary

Ascension is seeking a Marketing Leader in Indianapolis to drive the strategy and execution across brand, growth, and service lines. Hybrid facility at Ascension St. Vincent, Indianapolis, IN.

You will modernize marketing practices, build a high-performing team, and partner with executives to align marketing with organizational priorities and growth goals.

Qualifications

• Experience leading marketing functions with CEOs and C-Suite stakeholders.
• Proven talent management and coaching of marketing staff.
• Ability to standardize complex processes and lead multi-channel marketing.

Responsibilities

• Lead marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement.
• Modernize healthcare marketing practices and build a high-performing team.
• Create high-impact campaigns translating priorities into actionable plans with measurable outcomes.
• Lead annual and dynamic planning aligned to Ascension rhythms and drive optimization and reporting.
• Partner with hospital and clinical leaders to develop growth strategies across priority service lines.
• Own the market's digital front door strategy including website, content, SEO, and performance marketing.
• Ensure coordinated, integrated messaging across internal and external teams.

Skills

Leadership

Talent management

Multi-channel marketing

Education

High school diploma with 5 years experience or higher

Associate's or Bachelor's degree with 3+ years leadership experience

Job description

• Facility: Ascension St. Vincent | Hybrid
• Department: Marketing
• Schedule: Full-time | Day Shift

Your future role at a glance

• Location: Indianapolis, IN
• Facility: Ascension St. Vincent | Hybrid
• Department: Marketing
• Schedule: Full-time | Day Shift

How you’ll make an impact in this role

• Lead marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement to ensure marketing is tightly aligned to St. Vincent priorities, market strategy, and business goals.
• Modernize healthcare marketing practices, strengthen performance accountability, and build a high-performing team that delivers measurable impact.
• Create high-impact campaigns to position marketing as a core growth lever, translating growth priorities, access strategies, and brand reputation initiatives into actionable marketing plans with clear performance outcomes in collaboration with national marketing enterprises (media, CRM, digital, analytics, brand, operations.
• Lead annual and dynamic planning aligned to Ascension planning rhythms and St. John growth priorities and drive year-round optimization and reporting of marketing strategy to elevate marketing from campaign execution to enterprise growth enablement.
• Partner with hospital, service line, and clinical leaders to develop effective growth strategies to drive volume across priority service lines (e.g., cardiovascular, women's health, neurosurgery, oncology), setting clear expectations and reporting structures.
• Own the market's digital front door strategy, including website experience, online content, SEO, and performance marketing alignment and responsible for identifying and resolving operational readiness and marketability barriers that limit conversion and growth.
• Build and maintain a high-performing marketing team and culture of accountability, performance, and continuous improvement. Partner closely with Internal and External Communications to ensure coordinated, integrated messaging across channels and audiences.

What Minimum Requirements You’ll Need

Licensure / Certification / Registration

• Required Credential(s):
• None Required.

Education

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

• Experience leading marketing functions with a proven track record of partnering directly with CEOs and C-Suite stakeholders to drive business outcomes.
• Demonstrated success in talent management, specifically in coaching, developing, and directly overseeing professional marketing staff.
• Proven ability to standardize complex processes and lead multi-channel marketing strategies within a large-scale organizational structure.

Benefits that help you thrive

• Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
• Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
• Time to recharge: pro-rated paid time off (PTO) and holidays
• Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
• Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
• Family support: parental leave, adoption assistance and family benefits
• Other benefits: optional legal and pet insurance, transportation savings and more

Life at Ascension: Where purpose meets opportunity

Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you'll find an inclusive and supportive environment where your contributions truly matter.

Equal employment opportunity employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

Fraud prevention notice

Prospective applicants should be vigilant against fraudulent job offers and interview requests. Scammers may use sophisticated tactics to impersonate Ascension employees. To ensure your safety, please remember: Ascension will never ask for payment or to provide banking or financial information as part of the job application or hiring process, our legitimate email communications will always come from an @ascension.org email address; do not trust other domains, and an official offer will only be extended to candidates who have completed a job application through our authorized applicant tracking system.

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