Marketing Senior Director

Triple-S; Guaynabo (PR); On-site; USD 180,000 - 240,000; Full time

Job summary

Triple-S in Puerto Rico is seeking a senior marketing leader to drive strategy across Salud, Vida, Propiedad, and Salus, aligning local plans with enterprise direction. You will lead an integrated marketing function, oversee budgets, and steer campaigns across digital and traditional channels to support growth.

The role requires a decade of marketing experience, with at least five years in senior leadership, knowledge of Puerto Rico's market, and experience in regulated industries.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10+ years of progressively responsible marketing experience.
• 5+ years in senior leadership managing teams, budgets, agencies, and marketing strategies.

Responsibilities

• Lead Puerto Rico marketing strategy across Salud, Vida, Propiedad, and Salus.
• Establish annual marketing plans informed by local consumer insights and enterprise priorities.
• Develop and execute differentiated marketing strategies to support enrollment and sales.
• Direct integrated campaigns across digital and traditional media with clear ownership and budgets.
• Lead digital marketing strategy across websites, paid ads, social media, and personalization.
• Oversee brand positioning and messaging aligned with enterprise standards.
• Manage marketing programs to strengthen member and customer relationships.

Skills

Marketing strategy

Leadership

Budget management

Agency management

Data-driven insights

Customer focus

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business Administration

Job description

At Triple-S, we are committed to providing meaningful job experiences for Valuable People (Gente Valiosa). We strive for excellence in everything we do, from the way we work together to the way we serve our customers.

When you join Triple-S, you will be key to our efforts on delivering high-quality and affordable healthcare as well as contribute to our purpose to enable healthier lives. We serve more than 1 million consumers in Puerto Rico through our Medicare Advantage, Medicaid, Commercial, Life and Property & Casualty Businesses.

Job Summary

Serves as the senior marketing leader for Triple-S in Puerto Rico, with strategic and operational accountability for marketing across Triple-S Salud, Triple-S Vida, Triple-S Propiedad, and Salus. Leads an integrated marketing function that supports each business’s distinct products, services, customers, distribution channels, and financial objectives while strengthening the Triple-S brand. Partners directly with leaders across all four businesses to develop marketing strategies that support growth, customer acquisition, engagement, and retention. Aligns Puerto Rico market strategies with Guide Well's enterprise marketing direction, brand standards, and capabilities. Exercises leadership and decision-making authority within company policies and delegated approval limits. This roles has a dual reporting to the Chief Communications and Marketing Officer, GuideWell, and the SVP, General Manager of Medicaid, Triple-S, in the latter's capacity overseeing marketing across the Puerto Rico businesses.

Essential Functions

• Leads the development of Puerto Rico marketing strategy across Salud, Vida, Propiedad, and Salus.
• Establishes an annual marketing plan for each business, informed by local consumer insights, competitive conditions, business objectives, and enterprise priorities. Reviews plans and results with business leaders and both reporting executives, resolving competing priorities through established governance.
• Develops and executes differentiated marketing strategies supporting health plan enrollment, insurance policy sales, and demand for Salus services, as applicable. Partners with business, sales, distribution, and operational leaders to establish acquisition goals, strengthen channel effectiveness, and measure marketing’s contribution to growth.
• Directs integrated campaign execution across digital, traditional media, creative, events, community outreach, and sponsorships. Establishes clear ownership, delivery standards, and performance expectations. Ensures initiatives meet approved business objectives, budgets, timelines, and review requirements.
• Leads digital marketing strategy across Salud, Vida, Propiedad, and Salus, including websites, search, paid digital advertising, social media, email, marketing automation, and personalization. Partners with Technology, Business Leaders, and GuideWell marketing teams to strengthen digital capabilities and optimize customer journeys. Establishes business-specific measures for digital acquisition, conversion, engagement, and return on investment.
• Leads brand positioning and marketing execution across Salud, Vida, Propiedad, and Salus, ensuring clear value propositions, appropriate differentiation, and culturally relevant messaging. Maintains alignment with enterprise brand standards and coordinates with the Communications Officer on messaging and timing.
• Leads marketing programs that strengthen relationships with members, policyholders, patients, and prospective customers across the businesses. Develops audience-specific onboarding, education, engagement, renewal, and retention initiatives in partnership with the relevant business and operational teams.
• Leads marketing programs that strengthen relationships with members, policyholders, patients, and prospective customers across the businesses.
• Develops audience-specific onboarding, education, engagement, renewal, and retention initiatives in partnership with the relevant business and operational teams.
• Directs integrated campaign execution across digital, traditional media, creative, events, community outreach, and sponsorships. Establishes clear ownership, delivery standards, and performance expectations. Ensures initiatives meet approved business objectives, budgets, timelines, and review requirements.
• Develops and manages the consolidated Puerto Rico marketing budget, with visibility into investments and results by business. Recommends resource allocation based on strategic priorities, business needs, and expected impact. Leads agency and vendor selection and performance management within established approval authority, and provides regular financial and performance reporting to both reporting executives and relevant business leaders.
• Leads the marketing organization through managers and functional specialists, establishing clear accountability for service and results across all four businesses. Directs workforce planning, talent development, performance management, cross-training, and succession planning. Ensures centralized ownership and documentation of marketing assets, contracts, vendor relationships, campaign history, and performance data.

Education

• Bachelor's Degree in Marketing or Business Administration

Experience

Bachelor's degree in Marketing, Business Administration, or a related field required; master's degree preferred. At least ten years of progressively responsible marketing experience, including five years in senior leadership role managing teams, budgets, agencies, and marketing strategies across multiple businesses, brands, or customer segments. Demonstrated knowledge of Puerto Rico's market, culture, consumer behavior, and distribution environment required. Experience in insurance, healthcare services, or other regulated consumer businesses strongly preferred.

Licenses and Certifications

• None required

Competencies

• Financial & Business Acumen
• Data Driven Insights
• Customer Delight
• One Company Mindset
• Develops Talent
• Practical Knowledge in Tech

It is company policy to seek for the qualified applicants for positions throughout the company without distinction of race, color, national origin, religion, sex, gender identity, real or perceived sexual orientation, civil status, social condition, political ideologies, age, physical or mental disability, veteran status or any other characteristic protected by law. Drug-free company.

Equality Employment Opportunity/Affirmative Action for People with Disabilities/Veterans. Employer with E-Verify to verify the eligibility of employment of all the new employees.

We encourage Veterans and Disabled to Apply.