Marketing Science Associate Director

Vertex Inc.; Boston (MA); Hybrid; USD 158,000 - 237,000; Full time

Benefits offered by this job

Medical benefits

Commuting subsidy

Paid time off

Job summary

Vertex Inc. is seeking an Associate Director to deliver commercial insights informing strategic decisions in hemoglobinopathies and related categories.

You will partner with marketing and global strategy to design an insights plan and oversee primary research or data analytics to answer key business questions. Based in Boston with a hybrid schedule (3 days onsite, 2 days remote), you will guide cross-functional teams, maintain an Insights book, and contribute to Brand Planning and Long-Range

Qualifications

• Extensive experience designing and executing primary market research.
• Strong quantitative analysis experience and ability to run analyses.
• Knowledge of real-world data sources in healthcare.
• Experience in rare diseases and cell/gene therapies.
• US launch and inline brand experience preferred.
• Excellent written and verbal communication; able to synthesize complex information.
• Able to work with ambiguity and structure problems.

Responsibilities

• Partner with cross-functional teams to provide objective insights.
• Develop a comprehensive insights generation plan for business questions.
• Design and conduct primary market research addressing key questions.
• Define analytics needed and oversee execution.
• Support analytics coordination forum for cross-functional alignment.
• Maintain an Insights book with disease-area insights.
• Develop situation analyses for Brand Planning.
• Monitor LRP forecast model assumptions to inform Long-Range Plan.

Skills

Market research methods

Quantitative analysis

Real-world data

Rare diseases

US launch experience

Communication skills

Proactive planning

Trusted advisory

Problem structuring

Education

Bachelor's degree

8+ years in bio-pharma marketing/analytics

Job description

Job Description

The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As an integral member of the commercial strategy team and extended brand team, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving either primary market research or data analytics) to answer them.

This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days remote on a weekly basis).

Key Duties and Responsibilities:

• Function as a key partner and provide objective perspective and insightsto cross-functional teams (marketing, global commercial strategy, commercial business unit)

• Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology

• Independently design and execute primary market research that addresses key business questions

• Define data analytics needed to answer ongoing business questions and oversee its execution

• Support the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program

• Maintain a current summary of all the insights supporting a disease area in the form of an Insights book

• Develop the situation analysis for the Brand Planning process

• Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan

Knowledge and Skills:

• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects

• Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results

• Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems

• Experience working in rare disease and knowledge of cell & gene therapies

• Past US launch and inline brand experience strongly preferred

• Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative

• Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly

• Demonstrated experience as a trusted advisor and thought partner to stakeholders

• Comfortable with ambiguity; able to effectively structure problems and solution approaches

Education and Experience:

• Bachelor's Degree in relevant discipline required

• Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$157,800 - $236,600

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid : work remotely up to two days per week; or select
2. On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]