Senior Director, US Marketing Lead (IgAN)

Vertex Pharmaceuticals; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Benefits offered by this job

Annual bonus

Equity awards

Generous paid time off

Job summary

Vertex Pharmaceuticals seeks a Senior Director of Marketing to shape portfolio strategy, define brand plans, and track performance against goals. As a people manager, this role may have financial accountabilities and HR responsibilities for assigned staff.

You will translate market insights into strategy, lead cross-functional collaborations, oversee promotional communications, forecast assumptions, and evaluate ROI to drive growth and improve patient outcomes.

Qualifications

• Bachelor's degree in marketing, business, or scientific field.
• Typically requires 12 years of work experience and 5 years of supervisory/management experience.

Responsibilities

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.
• Oversees development and implementation of strategic and tactical plans for brand.
• Leads team through challenges related to creating external (promotional) communications materials for external use with customers.
• Provides input into forecasting assumptions, both short term and long term.
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.).
• Leads the development of strong partnerships with cross-functional team to support business goals.
• Evaluates ROI for activities across the portfolio.
• Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy.
• As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Skills

Brand strategy

Market insights

ROI analysis

Pharma marketing

Team leadership

Education

Bachelor's degree in marketing, business, or scientific field

Tools

MS Office (PPT, Excel, Word)

Job description

General Summary

The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Job Description

The Senior Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategic and performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Key Duties And Responsibilities

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities


• Oversees development and implementation of strategic and tactical plans for brand


• Leads team through challenges related to creating external (promotional) communications materials for external use with customers


• Provides input into forecasting assumptions, both short term and long term


• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)


• Leads the development of strong partnerships with cross-functional team to support business goals


• Evaluates ROI for activities across the portfolio


• Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy


• As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Knowledge And Skills

• Experience defining the strategy for a brand or portfolio of products


• Ability to oversee generation of insights, and apply those insights to business problems/opportunities


• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources


• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue


• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word


• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)


• Experience managing teams and individual staff members

Education And Experience

• Bachelor's degree in marketing, business, or scientific degree


• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range

$228,000 - $342,000

Disclosure Statement

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status

In this Hybrid-Eligible role, you can choose to be designated as:

• Hybrid: work remotely up to two days per week; or select


• On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]