Marketing & Sales Enablement Manager Robotics

Tennant Company; Eden Prairie (MN); On-site; USD 98,000 - 151,000; Full time

Benefits offered by this job

401(k) with match

Paid vacation

Medical insurance

Job summary

Tennant Company is seeking a Marketing & Sales Enablement Manager to lead strategy, execution, and continuous improvement of enablement programs that drive growth and sales effectiveness.

The role partners with Product Management, Sales Leadership, and Marketing to ensure successful commercialization of new products and solutions while balancing strategic planning with hands-on execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• MBA preferred for strategy and leadership roles.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Define and lead the overall marketing and sales enablement strategy.
• Establish long-term roadmaps for commercial readiness and launch excellence.
• Oversee multiple product launches and portfolio initiatives.

Skills

Leadership

Cross-functional collaboration

Communication

Strategic thinking

Analytical capabilities

Education

Bachelor's degree in Marketing, Business, Communications, or related field

MBA preferred

Job description

Select how often (in days) to receive an alert:

Hours: Monday – Friday;

Pay: $97,500 - $150,600

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

PURPOSE/SCOPE:

The Marketing & Sales Enablement Manager is responsible for leading the strategy, execution, and continuous improvement of commercial enablement programs that support business growth, product commercialization, and sales effectiveness. This role serves as a strategic partner to Product Management, Sales Leadership, and Marketing while remaining actively involved in the development and execution of key initiatives.

As a player-coach, the Manager leads complex cross-functional programs, drives organizational readiness for new product launches, develops enablement programs and tools, and may provide direct leadership to team members. The role requires balancing strategic planning with hands‑on execution in a fast‑paced, growth‑oriented environment.

ESSENTIAL JOB FUNCTIONS:

Enablement & Commercialization Strategy

• Define and lead the overall marketing and sales enablement strategy supporting business growth objectives.
• Establish long‑term roadmaps for commercial readiness, launch excellence, sales capability development, and content strategy.
• Identify opportunities to improve go‑to‑market execution and commercial effectiveness.
• Ensure alignment between strategic priorities and day‑to‑day execution across teams.
• Establish and continuously improve launch readiness frameworks, processes, and governance.
• Oversee multiple product launches and portfolio initiatives simultaneously.
• Provide strategic direction for launch planning, communications, training, metrics, and adoption programs.
• Partner with Product Management leaders to ensure successful commercialization of new products and solutions.
• Evaluate launch performance and implement best practices across future launches.
• Lead the development and evolution of sales enablement programs that improve commercial productivity and accelerate growth.
• Drive adoption and optimization of platforms, tools, playbooks, and training programs.
• Partner with sales leadership to define capability development priorities.
• Champion customer‑centric selling methodologies and best practices.

Business Performance & Insights

• Establish KPIs for commercial readiness, enablement effectiveness, launch success, and sales productivity.
• Lead measurement and reporting programs to demonstrate business impact.
• Translate data into recommendations that influence leadership decisions.
• Present results, risks, and opportunities to senior leadership.

Leadership & Organizational Influence

• Provide leadership for enablement initiatives and program teams.
• Coach, mentor, and develop team members.
• Build strong partnerships across Product Management, Marketing, Sales, Customer Success, Operations, and executive leadership.
• Lead change management efforts related to new products, processes, and commercial programs.
• Influence strategic decisions through data, insights, and market knowledge.

Budget & Resource Management

• Manage budgets associated with enablement programs, launch initiatives, training, and content development.
• Prioritize investments and resources to maximize business impact.
• Evaluate external vendors, agencies, and technology partners as needed.

Leadership & Team Development

• Provide leadership and direction for marketing and sales enablement initiatives across the organization.
• Serve as a coach, mentor, and subject matter expert for sales enablement and product launch best practices.
• Lead cross‑functional project teams and influence stakeholders without formal authority.
• Recruit, onboard, develop, and manage team members when applicable.
• Foster a culture of accountability, collaboration, continuous learning, and results.
• Support organizational change management related to new products, commercial programs, and go‑to‑market initiatives.

REQUIRED EXPERIENCE & EDUCATION:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10-15+ years of experience in marketing, sales enablement, product marketing, commercial operations, or go‑to‑market functions.
• Proven experience leading complex, cross‑functional business initiatives.
• Demonstrated success developing commercialization and enablement strategies that drive measurable business results.
• Experience influencing executive leadership and driving organizational change.
• Strong business acumen, strategic thinking, and analytical capabilities.
• Experience leading people or significant indirect leadership responsibilities.
• Excellent communication, presentation, and stakeholder management skills.
• B2B marketing experience preferred.

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS:

• Strong cross‑functional and influence leadership skills, able to manage complex projects involving multiple stakeholders.
• Exceptional problem‑solving capabilities while effectively working in a dynamic team environment.
• Self‑manage execution of activities against deadlines across multiple work‑streams; providing proactivecommunication and effective time management skills.
• Exceptional interpersonal skills and ability to build positive, two‑way communication channel between the business unit and the sales field.
• The ideal candidate is continually looking for ways to dothings better and with an eye toward what may come next, is self‑motivated, detail‑oriented, and results-driven.

Posted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits

Benefits =

• multiple medical plan options
• 401(k) with a 100% match up to 6%
• paid vacation time
• up to 8 paid company holidays and 3 personal holidays per year
• dental and vision coverage
• wellness rewards
• robust family support programs
• company‑paid disability and life insurance
• a full Employee Assistance Program

Defining Our Employee Value Proposition

At Tennant Company, we…

Discover

fulfilling work with opportunities for growth and meaningful recognition.

Drive

the quality and innovation our customers rely on in our products and services.

Connect

with people who care about each other, ourbrandsand our communities.

These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future.Together, they serve as guideposts for working with our customers, our partners and one another.

Begin your journey with us. Let's reinvent how the world cleans.

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.