Marketing Research & Intelligence

HP; Spring (TX); On-site; USD 87,000 - 126,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Job summary

HP is seeking a Marketing Research & Intelligence Specialist to conduct market research and competitive intelligence projects, helping the business understand customers, competitors, and markets. You will design studies, analyze trends, and translate findings into actionable insights for marketing and senior leaders.

The role collaborates with internal teams and external vendors, manages data libraries, and ensures ethical data handling.

Qualifications

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or related discipline.
• Typically 3–5 years of work experience in marketing, project management, or related field.
• Proven track record leading end-to-end market research and competitive intelligence projects.
• Experience shaping both syndicated and primary research agendas with stakeholders.
• Ability to turn trends into opportunities and threats for the business.
• Experience with advertising and creative campaign evaluation.
• Experience managing research vendors, including scoping, proposals, and contracts.
• Knowledge of research ethics and data privacy (GDPR, CCPA).

Responsibilities

• Designs and executes research studies to gather insights for marketing and business objectives.
• Analyzes advertising and campaign trends to identify key findings and opportunities.
• Translates results into actionable insights and recommendations for stakeholders.
• Supports marketing creative evaluation and campaign trend analysis.
• Partners with external research vendors to deliver research projects.
• Maintains research data repositories for accuracy and security.
• Collaborates with internal stakeholders to define research needs.
• Adheres to data privacy and ethical requirements in all activities.
• Contributes to cross-functional initiatives under general direction.

Skills

Analytics

Data Visualization

Market Research

Customer Insights

Power BI

Dashboard

Competitive Intelligence

Data Analysis

Marketing

New Product Development

Statistics

Thought Leadership

Education

Bachelor's degree in Marketing/Business or related field

Tools

Power BI

Job description

Marketing Research & Intelligence

Description -

Job Summary

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.

Responsibilities

• Designs and executes research studies to gather insights that support marketing and business objectives.
• Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.
• Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders.
• Supports marketing creative evaluation and campaign trend analysis.
• Partners with external research vendors to manage and successfully deliver research projects.
• Maintains research data repositories to ensure information remains accurate, secure, and easily accessible.
• Collaborates with internal stakeholders to understand business questions and research needs.
• Adheres to ethical, legal, and data privacy requirements in all research activities.
• Contributes to larger cross-functional initiatives and projects under general direction.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 3-5 years of work experience, preferably in marketing, project management, or a related field.
• Proven track record of leading end-to-end market research and competitive intelligence projects, from scoping the business question through final recommendation.
• Hands-on experience shaping both syndicated and primary research agendas, including defining research priorities with business stakeholders.
• Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business.
• Experience developing actionable marketing recommendations that have informed strategic planning decisions, with examples of business impact.
• advertising and creative campaign experience.
• Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations.
• Ability to partner with internal stakeholders to frame business problems and design research projects (methodology, sample, instrument) that answer them.
• Working knowledge of research ethics and data privacy and protection requirements (e.g., GDPR, CCPA), with experience applying them to research programs.
• Proven ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues.
• Strong storytelling and presentation skills, with experience presenting insights to senior leaders.

Preferred Qualifications

• Experience in the technology, hardware, or B2B/commercial sector.
• Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.
• Proficiency in Power BI or similar tools for dashboards and data visualization.
• Applied knowledge of statistics and quantitative methods (e.g., segmentation, regression, conjoint).
• Experience contributing to new product development or go-to-market planning through research.
• Experience using AI tools to accelerate research synthesis or analysis.
• Experience and passion for engaging with creative and effective advertising and understanding of campaign impact

Preferred Certifications

NA

Knowledge & Skills

• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Economics
• Market Intelligence
• Market Research
• Marketing
• New Product Development
• Power BI
• Statistics
• Thought Leadership

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Compensation

The pay range for this role is $87,150.00 - 126,350.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America andidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid par