Marketing Research & Insights Lead

IDR, Inc.; Memphis (TN); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation package

Full Benefits (medical, vision, dental

Industry-leading organization

Job summary

IDR, Inc. in Memphis, TN, seeks a Marketing Research & Insights Lead to drive donor-centric insights and strengthen brand affinity. You will lead cross-functional, high-visibility projects from design to storytelling, shaping brand, marketing, and fundraising strategies.

This senior role requires a Master’s degree and 12+ years in insights, with hands-on SPSS, Excel, and PowerPoint proficiency. You will partner with executives to translate insights into concrete actions and executive-ready

Qualifications

• Master’s degree in a related field with 12+ years in an insights function.
• Expert in customized research methodologies (segmentation, tracking, conjoint, max diff, ethnography, web usability).
• Strong applied research project management across qualitative and quantitative study design.
• Hands-on experience with SPSS and advanced Excel/PowerPoint reporting.
• Proven ability to communicate insights to executives through storytelling and clear recommendations.

Responsibilities

• Lead end-to-end primary research projects, from design through storytelling and socialization.
• Partner with senior leaders to translate insights into actionable recommendations for brand, marketing, and fundraising.
• Build and manage brand health, segmentation, and testing programs to support enterprise goals.
• Apply advanced methodology with rigorous sampling and execution practices.
• Develop narratives and executive-ready presentations using data visualization to inform decisions.

Skills

Executive communication

Project management

Advanced research methods

Data visualization

Stakeholder management

Education

Master’s degree in a related field

Tools

SPSS

Excel

PowerPoint

Job description

IDR is seeking a Marketing Research & Insights Lead to join one of our top clients for an opportunity in Memphis, TN. This role sits within a Marketing Insights Center of Excellence, partnering with enterprise stakeholders to strengthen brand affinity and drive growth through donor-centric insights. You will lead high-visibility primary research initiatives from design through storytelling, informing brand, marketing, communications, and fundraising strategies.

Position Overview for the Marketing Research & Insights Lead:

• Lead end-to-end primary research projects, including research design, fielding, analysis, reporting, and post-study socialization across a portfolio of strategic initiatives.
• Partner cross-functionally with senior leaders and stakeholders to translate insights into actionable recommendations that shape brand, marketing, communications, and fundraising decisions.
• Build and manage brand health, segmentation, and testing programs (e.g., creative, message, and concept testing) to support enterprise priorities.
• Apply advanced methodology and analytical rigor across qualitative and quantitative approaches, ensuring best practices in sampling, weighting, and research execution.
• Develop compelling narratives and executive-ready presentations, leveraging data visualization and storytelling to drive clarity and decision-making.

Requirements for the Marketing Research & Insights Lead:

• Master’s degree in Business Administration, Market Research, Statistics, Marketing, Data Science, or related field (or equivalent experience) with 12+ years in an insights function
• Demonstrated expertise in advanced, customized research methodologies (e.g., segmentation, tracking, discrete choice/conjoint, max diff, ethnography, web usability)
• Strong applied research project management skills across qualitative and quantitative study design, instrument development, and stakeholder/vendor management
• Mandatory hands-on experience with SPSS (or comparable statistical software) and advanced proficiency in Excel and PowerPoint-based reporting
• Proven ability to communicate insights to Executive and Senior Leadership through clear storytelling, persuasive recommendations, and high-quality presentations

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.