Marketing & Research Associate

OATS; New York (NY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

AARP is seeking a Marketing Operations Associate to support B2B marketing initiatives for its advertising network. The role entails multi-channel marketing support, analyzing campaign results, and managing project schedules. This remote position requires a Bachelor's in relevant fields and offers extensive benefits, including health plans and a pension scheme.

Benefits

401(k)

100% company-funded pension plan

Health, dental, and vision plans

Paid time off

Tuition reimbursement

Qualifications

• 1+ year of relevant professional experience required.
• Creative, solutions-oriented thinker with a positive attitude.
• Tech-savvy, able to learn AI tools quickly.

Responsibilities

• Supports multi-channel marketing plans for clients.
• Measures and analyzes campaign results to determine ROI.
• Coordinates creative services production schedules.

Skills

Organizational Skills

Attention to Detail

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Communications, Marketing, or Advertising

Tools

Microsoft Office Suite

PowerPoint

Excel

Job description

Overview

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

The Marketing Operations Associate supports the Marketing and Research teams in executing B2B marketing initiatives for AARP Media Advertising Network’s products, programs, and services. This is a remote position with quarterly travel to New York City.

Responsibilities

• Supports multi-channel marketing plans on behalf of clients.
• Measures and analyzes campaign, program, or product results to determine ROI for clients or for internal purposes.
• Collects, organizes, and distributes internal content and tools.
• Maintains variety of project management and communications tools for sales and marketing.
• Coordinates creative services production schedules, vendors, and workflows in accordance with department objectives.
• Works with external vendors to maintain sales comp list and internal content warehouse.
• Provides administrative and special project support.

Qualifications

• Bachelor’s degree or minor in Communications, Marketing, or Advertising with at least 1 year of relevant professional experience.
• Highly organized self-starter with the ability to manage multiple projects, prioritize tasks, and deliver high-quality work with strong attention to detail.
• Proficient in Microsoft Office Suite, especially PowerPoint and Excel; tech-savvy with the ability to quickly learn and apply AI tools and other technical systems.
• Creative and solutions-oriented thinker with a positive, can-do attitude.

Prefered:

• Familiarity with the advertising and media industry.
• Strong analytical skills with the ability to interpret numerical data and work with data tables.
• Interest and/or experience in marketing communications.
  
  

AARP will not sponsor a work visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• Home office environment with the ability to work effectively surrounded by moderate home environment noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.