Marketing Manager

Cornerstone Advertising, Inc.; Westfield (IN); Híbrido; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Cornerstone Advertising, Inc. in Indiana is seeking a Marketing Manager to build strong client relationships and drive revenue growth through integrated marketing plans.

You will lead cross-functional teams, manage budgets, and deliver campaigns that meet client objectives while maintaining accountably and high standards. The role requires a blend of web/digital and traditional marketing expertise, superior communication, and a robust ability to manage multiple client projects in a hybrid office

Formación

• A bachelor’s degree is required.
• Minimum of 6 years of experience as a marketing manager.
• Knowledge of Microsoft Office Suite.
• Proficient in leveraging AI-powered tools and platforms to enhance productivity, streamline workflows, and support data-driven decision-making.
• Excellent reading, writing, and arithmetic skills required.
• Strong project management, organization, problem-solving, analytical, and planning skills to effectively manage multiple tasks and priorities.
• Strong interpersonal skills to communicate with clients or business contacts on the phone or in person.
• Work extremely well collaboratively; take constructive criticism.
• Must be able to proofread own work and the work of others.
• Strong attention to detail with the ability to uphold company accuracy standards related to branding, seasonality, equipment, offers, DISCLAIMERS, and attribution.

Responsabilidades

• Lead, Manage, and Hold Accountable: Provide leadership, coaching, and mentorship to your team, encompassing paid search, reputation management, and integrated content.
• Strategy: Develop and execute client success strategies to increase satisfaction, retention, and performance.
• Processes: Optimize and standardize client marketing processes to ensure scalable, efficient service delivery.
• Execution: Provide hands-on support for high-value clients and ensure resolution of complex client issues.
• Results: Maintain and report on KPIs, including profit margins, client retention, satisfaction (NPS), and ROAS.
• Research and Development: Lead R&D initiatives to enhance client performance and adopt new tools and tactics.
• Communication: Serve as the bridge between clients and internal teams, translating metrics into insights.
• Additional Responsibilities: Stay informed of industry trends and mentor new Marketing Managers.

Conocimientos

Bachelor's degree

6+ years exp

MS Office

AI tools

Strong writing

PM skills

Interpersonal skills

Attention to detail

Collaboration

Educación

Bachelor's degree required

Descripción del empleo

The Marketing Manager will build strong relationships and foster client retention. Key
focus will be on maintaining consistent contact with clients to lead, manage, and execute
client revenue growth by creating strategic marketing plans, solving problems, and
ensuring all client lead generation objectives are understood and met. Marketing Managers
always know the current status of projects and work closely with cross-functional teams.
This role emphasizes collaboration, following directions, and understanding the broader
context while excelling in managing details. This position is responsible for several client
relationships and will be directly responsible for each project the client has in the process.

The Marketing Manager must understand both web/digital media and traditional
marketing while managing a fully integrated marketing plan for several residential
HVAC/plumbing clients. This position is versatile, requiring superior verbal and written
skills, and will involve working in both team and independent environments.

Our Core Values

At Cornerstone Advertising, our Core Values are more than just words; they are the
foundation of our company culture and daily operations:

• Do what’s right for the customer, the Cornerstone team, and our partners
• Stay in the solution
• Sense of Urgency and Accomplishment
• CHOP: Collaborative, Helpful, Open, and Positive
• Don’t Take Yourself Too Seriously

Primary Responsibilities

• Lead, Manage, and Hold Accountable: Provide leadership, coaching, and mentorship to your Tiger team, encompassing paid search, reputation management, and integrated content. Conduct quarterly check-ins and annual performance reviews to ensure individual and team growth. Aid in the onboarding of new team members while fostering a culture of accountability, collaboration, and client-focused excellence.
• Strategy: Develop and execute client success strategies to increase satisfaction, retention, and performance—measured by profit margin, NPS, and ROAS. Act as the client’s voice within the organization, providing strategic insights on client trends, challenges, and brand perception. Partner with internal departments to ensure business planning, product development, and process improvements align with client needs and goals.
• Processes: Optimize and standardize client marketing processes to ensure scalable, efficient, and high-quality service delivery. Ensure campaign execution aligns with client goals, deadlines, and brand standards.
• Execution: Provide hands-on support for high-value clients and ensure resolution of complex client issues. Drive consistent implementation of marketing plans and tactical execution of deliverables across the team.
• Results: Maintain and report on KPIs, including profit margins, client retention, satisfaction (NPS), and ROAS. Regularly update the Leadership Team on client health, trends, and growth opportunities.
• Research and Development: Lead R&D initiatives to enhance client performance by continuously discovering emerging marketing tools, platforms, and industry best practices. Collaborate with cross-functional teams to design, test, and implement new service offerings, campaign tactics, or platform innovations based on research and client feedback. Analyze and report outcomes, using data to drive future strategy and ensure solutions remain cutting-edge and client-focused.
• Communication: Serve as the key communication bridge between clients and cross-functional internal teams, and internal teams, ensuring transparency, alignment, and timely information flow. Translate complex performance metrics into strategic insights for both clients and internal stakeholders. Foster proactive, two-way communication to manage expectations, gather feedback, and refine campaign execution and service delivery.
• Additional Responsibilities: Stay informed of industry best practices and trends to guide client success. Train and mentor new Marketing Managers, ensuring consistent onboarding, alignment with company standards, and the successful transfer of knowledge and best practices across the department. Represent Cornerstone in community initiatives and encourage client participation. Remain flexible and responsive to the changing needs of the business and clients.
• Other duties as assigned by the Director of Marketing Managers.

Knowledge, Skills & Abilities

• A bachelor’s degree is required.
• Minimum of 6 years of experience as a marketing manager.
• Knowledge of Microsoft Office Suite.
• Proficient in leveraging AI-powered tools and platforms to enhance productivity,
  streamline workflows, and support data-driven decision-making.
• Excellent reading, writing, and arithmetic skills required.
• Strong project management, organization, problem-solving, analytical, and
  planning skills to effectively manage multiple tasks and priorities.
• Strong interpersonal skills to communicate with clients or business contacts on
  the phone or in person.
• Work extremely well collaboratively; take constructive criticism.
• Must be able to proofread own work and the work of others.
• Strong attention to detail with the ability to uphold company accuracy standards
  related to branding, seasonality, equipment, offers, DISCLAIMERS, and attribution.

Working Conditions and Physical Requirements

The job is usually performed indoors in a traditional office setting. The position is a hybrid
in-office position, and standard hours of work and days are 8:00 a.m. – 5:00 p.m., Monday
through Friday. The position is in the office Monday through Thursday, and the option to
work remotely is available on Fridays. Occasional local travel may be required.

Activities Include:

• Extended periods of sitting and extensive work at a computer monitor.
• The ability to communicate orally with clients, candidates, management, and
  coworkers, individually and in front of a group, is crucial.
• Regular use of the telephone and email for communication is essential.
• Hearing and vision within normal ranges are essential for everyday
  conversations, receiving ordinary information, and preparing or inspecting
  documents.
• It requires good manual dexterity when using standard office equipment (e.g.,
  computers, mobile devices, copiers/scanners).
• No heavy lifting is expected; exertion of up to 30 lbs. of force (e.g., tablets, laptops,
  computers, office supplies) may occasionally be required.
• The employee is required to bend and stoop.

Join Our Team

We’re always looking for talented, motivated individuals who want to be part of something bigger than themselves.

If you’re ready to take ownership of your career and contribute to a team that values integrity, strategy, and results, we’d love to hear from you.