Marketing Representative B (Austin/Travis County Emergency Medical Services)

City of Austin; États-Unis; Hybride; USD 43 000 - 54 000; Plein temps

Résumé du poste

The City of Austin’s EMS Department seeks a Marketing Representative B to lead long-range marketing campaigns and manage digital content across ATCEMS social media. The role focuses on promoting brand awareness and generating top talent interest in ATCEMS recruitment programs.

You will assist with the EMS Academy hiring process as needed, conduct market research, and collaborate with vendors to optimize media campaigns and online outreach.

Qualifications

• Bachelor's degree in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance, or related field.
• Four years of relevant marketing experience; education may substitute up to four years of experience.

Responsabilités

• Develops and implements long-range marketing campaigns for the EMS Recruiting Division.
• Creates and manages digital content on social media platforms for ATCEMS recruitment efforts.
• Engages with stakeholders to promote brand awareness and attract top talent.
• Assists EMS Academy hiring process when needed.
• Performs market research, analyzes data, and generates reports to measure campaign effectiveness.
• Collaborates with outside vendors for media buying and promotional campaigns.
• Develops and maintains contracts, surveys, and recruitment related forms.
• Maintains web content and develops digital advertising strategies.

Description du poste

About This Position

The City of Austin's Emergency Medical Services Department provides 9-1-1 emergency medical response to the citizens of Austin and Travis County serving a population of over 2.2M citizens in a service region of over 1,039 square miles. While most of the assistance we give to the community is medical in nature, the smallest part of what we do involves truly time‑critical life‑threatening emergencies. Yet everything we do is about service: service to our patients, their families and loved ones; service to our community; and service to the people who make up Austin‑Travis County Emergency Medical Services. Under the direction of the EMS Recruitment Program Manager the Marketing Representative B will be tasked with developing and implementing long‑range marketing campaigns for the EMS Recruiting Division. This person will be responsible for creating and managing digital content on all social media platforms associated with ATCEMS and will engage with stakeholders to promote brand awareness and generate top‑talent interest in ATCEMS. When needed, the Marketing Representative B will assist the EMS Recruitment Program Manager and team with the EMS Academy hiring process.

Marketing Representative B - EMS Purpose

Serve as advisor to customers and potential customers regarding the resolution of issues that affect the sale, installation, and utilization of the organization's products and/or services. Propose changes in products and/or services that may result in cost reductions and savings, as well as increased customer participation.

Duties, Functions and Responsibilities

• Develops and maintains budget for projects.


• Develops and evaluates long‑range market planning/strategies.


• Works with neighborhood associations, community leaders, political action groups, and other interested groups with on‑going projects.


• Uses graphic design principles to support marketing communication campaigns.


• Conducts market research and needs assessment surveys and maintains research and client databases.


• Research requests for information.


• Initiates, designs, and manages the development of promotional campaigns.


• Acts as representative for programs.


• Manages and plans projects/accounts.


• Conducts presentations, tours, and public education programs.


• Evaluates effectiveness of programs.


• Provides marketing consultation to clients.


• Works with outside vendors (media buying, print buying, etc.).


• Develops contracts, surveys, documentation, and forms.


• Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.


• Writes, edits, and follows up on news releases.


• Coordinates, writes, and edits internal and external information/data.


• Develops and generates reports.


• Provides and develops graphic designs.


• Bears responsibility for larger individual projects or acts as an account representative for client programs.


• Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.

Responsibilities - Supervisor and/or Leadership Exercised

May lead and provide training and guidance to others.

Knowledge, Skills, and Abilities

• Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.


• Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.


• Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.


• Knowledge of media production, communication, and dissemination techniques and methods.


• Knowledge of fiscal planning and budget preparation.


• Skill in oral and written communication.


• Skill in handling multiple tasks and prioritizing.


• Skill in using computers and related software.


• Skill in planning and organizing.


• Skill in data analysis and problem solving.


• Ability to write and conduct research.


• Ability to work with frequent interruptions and changes in priorities.


• Ability to train and lead others.


• Ability to establish and maintain good working relationships with other City employees and the public.

Minimum Qualifications

Graduation with a bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience. Experience may substitute for the education up to the maximum of four (4) years.

Licenses and Certifications Required

None.

Preferred Qualifications

• Strong digital literacy and technical skills for marketing campaign content and graphic designs.


• Experience conducting market research and analyzing data to measure effectiveness, identify trends and discover new market opportunities and target audiences.


• Experience revamping and creating new social media outlets to enhance ATCEMS recruitment platforms.


• Experience with radio, digital, streaming audio and/or television advertisement.


• Experience with project management.


• Strong interpersonal skills to enhance recruitment and marketing efforts.

Compensation Range

The annual hiring range for this position is $31.45-$39.31.

Physical Location

15 Waller St Austin, TX 78702

Schedule and Location

Location: 15 Waller St. Hours: 8:00 a.m. – 5:00 p.m. Schedule may vary based on business need with option for hybrid telework schedule after successfully completing an in office probationary period.

Veterans

Veterans, we thank you for your service and welcome your application. If you are selected as the top candidate for the position, you will be required to provide your DD214.

Assessment

An assessment will be required as part of the hiring process.

Internal Applicants

Employees in Good Standing, who are candidates within the Department or division that the position resides in, and who meet the minimum and preferred qualifications for the position will be included in the initial interview. ATCEMS employees must remain in Good Standing through the Top Candidate Selection phase at which time the Good Standing status will be re‑verified. Please be aware that the Job Posting Close Date reflects the final day to apply, but the posting will close at 11:59 PM the day before the date listed. All application steps, including attachments and submission, must be fully completed before that time. We also recommend that you save or print a copy of the job posting for your records. Once a posting has closed, it will no longer be viewable in the system. You do not need to meet 100% of job requirements to apply.

JOIN THE CITY OF AUSTIN TEAM

At the City of Austin, we are more than just an employer—we are a vibrant community dedicated to shaping one of the nation's most dynamic and innovative cities. As we strive to fulfill our commitment as public servants, it is important that we ground our efforts in a set of guiding principles – Empathy, Ethics, Excellence, Engagement, and Equity – that anchor our delivery of services that significantly impact the lives of Austinites. Joining the City of Austin means embarking on a purposeful career, contributing to the community, and being part of a forward‑thinking organization that values every employee.

What Makes the City of Austin Special?

Make a Difference: Join a team driving meaningful change in one of the fastest‑growing cities in the nation. Value and Innovation: Work in an environment where employees are valued and innovation thrives. Competitive Benefits: Enjoy a comprehensive compensation package that includes generous leave, work‑life balance programs, and extensive benefits. Retirement Security: Plan for the future with the City of Austin Employees' Retirement System. Sustainable Transportation Options: Commute easily with access to public transit and bike‑friendly infrastructure. Focus on Wellness: Stay healthy through wellness programs, on‑site fitness centers, and mental health support. Career Growth: Advance your skills and expertise with professional development and leadership opportunities. Modern Workspaces: Work in innovative and sustainable environments that foster collaboration and inspiration. By joining us, you become part of a community that values its people and is committed to making Austin the most thriving and resilient city in the country.

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The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual's AIDS, AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk. City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call [phone] or Texas Relay by dialing 7-1-1.