Marketing Representative

CRC Group; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

A leading insurance firm is seeking an experienced candidate for managing marketing initiatives and recruitment of new agents. The position requires strong planning, organizational skills, and the ability to meet marketing sales goals. Candidates should have a bachelor's degree or equivalent work experience and a minimum of two years in sales or marketing. This role offers opportunities for professional growth and requires effective communication skills to maintain relationships with agents.

Qualifications

• Minimum two years of sales or marketing experience.
• Ability to work under pressure and meet deadlines.
• Ability to plan, organize and manage multiple priorities.
• Excellent verbal, written and presentation skills.
• Ability to meet deadlines and work under pressure.

Responsibilities

• Manage business opportunities and recruitment of new agents.
• Develop targeted marketing plans and materials.
• Track and report effectiveness of marketing efforts.
• Develop and maintain short and long-term marketing and sales plans.
• Making presentations to agents for business growth opportunities.
• Evaluating product and service marketability in order to meet customers' needs.
• Receive all inbound lead inquiries from email, 800-number, websites, etc. and ensure all opportunities are followed and handled appropriately.
• Meet or exceed established marketing sales and budgetary goals.
• Maintain record of all marketing visits and presentation and reporting the effectiveness and outcome of agent visits and presentations.
• Maintaining current knowledge base of industry trends, target markets and competition.
• Assist with planning and attending trade shows, association meetings/events and facilitate any necessary follow up with potential contacts.
• Work with Director of Agency Relations to enhance, update and maintain company website to reflect marketing efforts and campaigns including promotional items.
• Assist with tracking and reporting of all invoices to accounting for payment.
• Assist with office support duties as needed.
• Maintain inventory of marketing materials.
• Comply with FCC and other legal requirements and guidelines regarding marketing distribution.

Skills

Planning and organizing

Interpersonal skills

Verbal and written communication

Presentation skills

Time management

Organizational skills

Decision making

Confidentiality

Travel willingness

Work under pressure

Education

Bachelor's degree or equivalent work experience

Degree in Business, Marketing or Communications

Job description

Responsible for planning and executing marketing initiatives in order to generate new retail insurance agency customer base as well as

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Manage new or enhanced business opportunities by recruitment of new agents through regular sales calls and servicing of existing agent relationships.
2. Work with management to develop targeted marketing plans, materials, agent distribution and messages that align with the marketing strategy of the organization and territory.
3. Develop an understanding and knowledge of the products and services offered.
4. Develop and maintain short and long-term marketing and sales plans.
5. Making presentations to agents for business growth opportunities.
6. Evaluating product and service marketability in order to meet customers' needs.
7. Receive all inbound lead inquiries from email, 800-number, websites, etc. and ensure all opportunities are followed and handled appropriately.
8. Meet or exceed established marketing sales and budgetary goals.
9. Maintain record of all marketing visits and presentation and reporting the effectiveness and outcome of agent visits and presentations.
10. Maintaining current knowledge base of industry trends, target markets and competition.
11. Assist with planning and attending trade shows, association meetings/events and facilitate any necessary follow up with potential contacts.
12. Work with Director of Agency Relations to enhance, update and maintain company website to reflect marketing efforts and campaigns including promotional items.
13. Assist with tracking and reporting of all invoices to accounting for payment.
14. Assist with office support duties as needed.
15. Maintain inventory of marketing materials.
16. Comply with FCC and other legal requirements and guidelines regarding marketing distribution.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 1. Bachelor's degree or equivalent work experience
• 2. Two years of previous sales or marketing experience
• 4. Ability to plan, organize and manage multiple priorities
• 5. Ability to review information, make decisions and manage time effectively with minimal to no supervision
• 6. Ability to meet deadlines and work well under pressure
• 7. Possess strong interpersonal skills
• 8. Excellent verbal, written and presentation skills
• 9. Ability to deal with confidential matters appropriately
• 10. Ability to gain confidence and respect of all levels of management and staff through professionalism and positive attitude
• 11. Maintain travel as required
• 12. Ability to work extended hours when necessary

Preferred Qualifications:

• 1. Degree in Business, Marketing or Communications