Marketing Renewal Associate

Lenovo Inc.; North Carolina; Remote; USD 110,000 - 160,000; Full time

Job summary

Lenovo is seeking a Renewal Manager to own the renewal and retention strategy for Marketplace subscriptions. You will collaborate with Marketing, Product, Analytics, Operations, Finance, and Support to drive renewals and revenue across a global, remote-friendly structure.

The role emphasizes data-driven decision-making, test-and-learn programs, and forward-looking renewal planning in a fast-paced, SaaS-like environment.

Qualifications

• 7+ years of experience in retention, renewal management, lifecycle marketing, subscription commerce, customer success, or a related commercial role.
• Bachelor’s degree required.
• MBA or relevant advanced degree preferred.

Responsibilities

• Own the end-to-end renewal operating model for Marketplace subscriptions, including renewal journeys, eligibility, communications, offers, and reporting.
• Develop and optimize segmented renewal strategies by product, term, tenure, history, behavior, device, and market signals.
• Create and execute lifecycle campaigns across email, on-device experiences, Marketplace, and account management touchpoints to drive activation, renewal, upgrade, and win-back.
• Establish renewal performance metrics and build dashboards with Analytics and Product to measure renewal rate, churn, retained revenue, MRR, ARPU, payment recovery, and campaign performance.
• Identify churn drivers and friction points; translate findings into prioritized tests and scalable improvements.
• Partner with Product, Engineering, Operations, Finance, and Customer Support to improve subscription management, payment-failure recovery, cancellation flows, customer self-service, and renewal readiness.
• Work with software partners to align renewal offers, messaging, funding, product communications, and performance reviews.
• Lead test-and-learn plans for renewal messaging, timing, pricing, offers, landing experiences, and channel mix; apply results to improve outcomes and revenue.
• Maintain a forward-looking renewal calendar and communicate risks, performance, decisions, and opportunities to stakeholders.

Skills

Retention management

Lifecycle marketing

Subscription commerce

Customer success

Analytics

Education

Bachelor's degree

MBA (preferred)

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Are you a customer lifecycle professional with a passion for turning great experiences into lasting customer relationships? Join our nimble team and make a great impact!

What You’ll Do

The Renewal Manager at Lenovo Software will own the renewal and retention strategy for Marketplace subscription customers. You will be responsible for growing renewal revenue, reducing preventable churn, and delivering a clear, trusted customer experience from purchase through renewal. You will work closely with Marketing, Product, Analytics, Operations, Finance, Customer Support, and software partners to turn customer, subscription, and engagement insights into measurable lifecycle programs.

Responsibilities

• Own the end-to-end renewal operating model across Marketplace subscriptions, including annual and monthly renewal journeys, eligibility rules, communications, offers, payment recovery, and reporting.
• Develop and optimize segmented renewal strategies based on product, subscription term, tenure, purchase history, customer behavior, device, market, and other available signals.
• Create and execute lifecycle campaigns across email, on-device experiences, Marketplace, and account management touchpoints to drive activation, renewal, upgrade, and win-back.
• Establish renewal performance metrics and partner with Analytics and Product to build dashboards that measure renewal rate, churn, retained revenue, MRR, ARPU, payment recovery, and campaign performance.
• Identify churn drivers and customer friction points through quantitative and qualitative analysis; turn findings into prioritized tests and scalable improvements.
• Partner with Product, Engineering, Operations, Finance, and Customer Support to improve subscription management, payment-failure recovery, cancellation flows, customer self-service, and renewal readiness.
• Work with software partners to align renewal offers, value messaging, promotional funding, product communications, and performance reviews.
• Lead test-and-learn plans for renewal messaging, timing, pricing, offers, landing experiences, and channel mix; apply results to improve customer outcomes and revenue performance.
• Maintain a forward-looking renewal calendar and clearly communicate risks, performance, decisions, and opportunities to functional and executive stakeholders.

Who You Are

You will be a great fit for this role if you have a strong background in subscription lifecycle management, retention, e-commerce, or customer marketing, with a proven ability to use data and customer insights to improve commercial performance. Relationships are key, as this role connects customers, partners, and many supporting functions to ensure we are aligned on delivering value before, during, and after renewal.

Basic Qualifications

• 7+ years of experience in retention, renewal management, lifecycle marketing, subscription commerce, customer success, or a related commercial role.
• Bachelor’s degree required.

Preferred Qualifications

• MBA or relevant advanced degree preferred.
• Experience managing renewal or retention programs for recurring-revenue products, preferably in a SaaS, software, digital marketplace, or e-commerce environment.
• Strategic thinker with experience taking a conceptual vision through structured planning to execution.
• Ability to break down complex problems in a simple way and translate analysis into clear decisions and actions.
• Strong analytical skills and experience using customer, subscription, and campaign data to identify opportunities and measure impact.
• Robust communication skills with the ability to present information appropriately to a diverse range of audiences.
• Strong internal partner management skills and the ability to encourage and motivate others.
• Great teammate who is able to work in a dynamic, global environment.
• Highly organized with strong project management skills and the ability to prioritize effectively.

What to expect during your interview: Our virtual interviews are conducted on camera to support an engaging and consistent interview experience. Please ensure you have access to a camera, audio, and reliable internet connectivity. If you are unable to participate on camera, please let your recruiter know in advance.

Candidates who progress to the final stage of the selection process for fully remote roles will be invited to complete their final interview in person to learn more about Lenovo, meet key stakeholders, and experience our workplace and culture firsthand.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.