Marketing/Public Relations Manager

Regional Planning & Coordinating Commission of Greene County, Ohio; Beavercreek (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

Greene County Convention & Visitors Bureau seeks a Marketing/Public Relations Manager to drive tourism and economic impact by attracting events, conferences, and conventions. You will develop targeted campaigns, nurture relationships with hotels and planners, and leverage technology to manage leads and communications.

The role requires coordinating with local businesses and community partners, attending industry events, and delivering regular performance reports to management.

Qualifications

• Completion of bachelor's degree in communications, public relations, marketing, or related field with relevant experience.
• 36 months full-time related experience and/or training in marketing, resource development, or public relations; valid Ohio driver's license.

Responsibilities

• Develop and execute strategic sales and marketing initiatives to attract events, conferences, and conventions.
• Cultivate relationships with hotels, venues, and community partners to secure leads and proposals.
• Coordinate with event organizers and stakeholders to position Greene County as a preferred destination.
• Utilize CRM and data to track markets, opportunities, and campaign performance.
• Attend industry events and trade shows to build networks and promote the destination.
• Prepare regular reports on sales performance and market trends for management.

Skills

Lead generation

Marketing strategy

Sales strategy

CRM proficiency

Relationship building

Data analysis

Education

Bachelor's degree in communications/public relations/marketing

Tools

CRM software

Microsoft Office

Event management software

Job description

The Marketing/Public Relations Manager for the Greene County Convention & Visitors Bureau is responsible for driving tourism and economic impact by attracting and securing events, conferences, and conventions. This role develops and executes strategic sales and marketing initiatives to position Greene County as a preferred destination across key markets, including military reunions, government and state associations, fraternal, social and medical events. The position involves building strong client and stakeholder relationships, promoting the destination through targeted campaigns, coordinating with event organizers and community partners, and leveraging technology to manage leads and communications.

Normal Working Hours: Monday - Friday; 8:30am - 5:00pm. (May include some evenings and weekends.) Alternative work schedules may be offered.

Posted until filled.

Duties/Responsibilities

• Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision-makers. Cultivate and sustain positive relationships with key contacts and existing clients.
• Develop and implement marketing strategies to recruit new events. Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs.
• Research, identify, and solicit group planners in specific markets of military reunions, government and state associations, fraternal, social and medical groups.
• Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination.
• Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials.
• Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts.
• Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings.
• Attend after-hour networking events and trade shows to build and maintain key relationships.
• Foster strong ties with community organizations, associations, and government bodies relevant to each market segment.
• Conduct community outreach initiatives to bolster the county's reputation.
• Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service.
• Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required.
• Provide support to groups coordinating site visits.
• Attend trade shows, industry events, and client meetings.
• Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up.
• Track and analyze sales data to assess strategy effectiveness and identify areas for improvement.
• Deliver regular reports to management on sales performance, market trends, and potential growth opportunities.
• Performs others duties of a similar nature or level as assigned.

Minimum Qualifications

Completion of core course work for Bachelor's Degree in Communications, Public Relations, Marketing, or a related field with 36 months full-time related experience and/or training in marketing, resource development, or public relations; valid Ohio Driver’s License.

• Or equivalent of Minimum Class Qualifications For Employment noted above may be substituted for education and/or experience required. Education and Experience may not be substituted for mandated licensure/certification.

Unusual Working Conditions

• Predictable and regular attendance is required.
• Travel may be required.
• May work rotating shifts (e.g. evenings, weekends).
• Stooping, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and repetitive motions. Exert up to 10 lbs. of force occasionally to lift, carry, push, pull, or otherwise move objects.