Marketing Project Manager

Santa Clara Family Health Plan; San Jose (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

A leading health plan organization is seeking a Marketing Project Manager to develop and implement marketing strategies. The role involves managing projects, developing materials, and ensuring compliance with regulatory requirements. Ideal candidates will have a Bachelor's degree in Marketing or Communications and significant experience in project management and marketing initiatives.

Qualifications

• Minimum three years of experience in developing and implementing marketing initiatives.
• Minimum one year of experience in project management.
• Fluent in written Spanish, Vietnamese, and/or Chinese preferred.

Responsibilities

• Manage programs, projects, and events from inception to implementation.
• Develop new materials and update existing materials as needed.
• Analyze data to determine effectiveness and prepare marketing reports.

Skills

Project Management

Communication

Data Analysis

Creative Thinking

Attention to Detail

Education

Bachelor’s Degree in Marketing or Communications

Tools

Microsoft Office

Adobe Creative Suite

Content Management Systems

Job description

FLSA Status:

Exempt

Department:

Marketing, Communications

Reports To:

Manager, Marketing & Public Relations

GENERAL DESCRIPTION OF POSITION

The Marketing Project Manager develops, manages, and implements marketing strategies and tactics in support of departmental and organizational objectives, ensuring compliance with all applicable state and federal regulatory requirements, SCFHP policies and procedures, and business requirements.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty listed below.

1. Manage programs, projects, and events from inception to implementation in support of marketing objectives and regulatory requirements, working with both internal and external stakeholders as required.
2. Develop new materials (hard copy or electronic) and update existing materials as needed to support programs, projects, and events.
3. Develop the organization’s brand and maintain its integrity in all materials.
4. Develop and maintain effective systems to track all marketing pieces, associated costs, and related expenses; analyze data to determine effectiveness and prepare marketing reports for management review.
5. Develop marketing goals and objectives; prepare and maintain required Marketing plans, milestone charts, and related schedules.
6. Develop audience-appropriate messaging and evaluate its effectiveness.
7. Identify, evaluate, and manage vendors to achieve marketing objectives.
8. Develop, maintain, and use policies and procedures, operating instructions, and tools needed to support marketing activities.
9. Analyze and track compliance with regulatory and reporting requirements; monitor new requirements and update documents accordingly.
10. Participate actively in department meetings, trainings, and coaching sessions.
11. Identify issues, trends, and opportunities for efficiency or quality improvements; develop and implement recommendations.
12. Attend offsite meetings or events as necessary.
13. Perform other related duties as required or assigned.

REQUIREMENTS – Required (R) / Desired (D)

The following requirements represent the knowledge, skills, and/or abilities needed or preferred:

• Bachelor’s Degree in Marketing, Communications, or related field, or equivalent experience. (R)
• Minimum three years of experience in developing and implementing marketing initiatives. (R)
• Minimum one year of experience in project management. (R)
• Ability to establish and maintain effective internal and external relationships to lead cross-functional teams. (R)
• Strong computer skills including Microsoft Office, Adobe Acrobat, Adobe Creative Suite; experience with complex document management; web research skills. (R)
• Knowledge of Content Management Systems/HTML for website editing and maintenance. (R)
• Excellent oral and written communication skills for professional, effective, and persuasive communication. (R)
• Ability to interpret and communicate complex processes and concepts to diverse audiences. (R)
• Creative and strategic thinking abilities. (R)
• Data gathering, analysis, report writing, and organizational skills. (R)
• Attention to detail, accuracy, and deadline management. (R)
• Understanding and application of rules, regulations, and priority setting. (R)
• Self-direction, responsibility, independence, and project management skills. (R)
• Decision-making ability and good judgment. (R)
• Ability to work under pressure and maintain confidentiality. (R)
• Compliance with organizational policies and procedures. (R)
• Safety awareness and respectful conduct. (R)
• Valid California driver’s license and acceptable driving record, or alternative transportation means. (R)
• Fluent in written Spanish, Vietnamese, and/or Chinese. (D)
• Knowledge of healthcare, Medi-Cal, and Medicare programs. (D)
• Project Management Professional (PMP) certification. (D)

WORKING CONDITIONS

Primarily office environment, involving sitting or standing at a desk. Regular contact with colleagues, managers, external partners, and vendors via various communication methods.

PHYSICAL REQUIREMENTS

Must be able to perform essential functions with or without accommodations:

• Mobility: Bending, reaching, sitting, standing. (R)
• Lifting: Up to 20 pounds regularly. (R)
• Visual: Read printed and screen information; perform close-up work. (R)
• Dexterity: Use hands, wrists, fingers; keyboarding and repetitive motions. (R)
• Hearing/Talking: Hear and communicate effectively in person and via phone. (R)
• Reasoning: Work under pressure, make decisions, attention to detail. (R)

ENVIRONMENTAL CONDITIONS

General office setting; moderate noise levels.