Marketing Programs Manager: Events & Partner Growth

AVANT Communications; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Commuter Benefits

401K Match

Unlimited PTO

Generous Parental Leave

Job summary

AVANT Communications in Chicago, IL or Dallas, TX is seeking a Marketing Programs Manager to develop and execute national and regional campaigns for events, educational programs, and partner engagement. You’ll translate initiatives into regional outreach with Event Management and the Marketing team.

You will own marketing strategy, messaging, promotion, and measurement across campaigns, training, and programs.

Qualifications

• 5-8 years of relevant marketing experience, with demonstrated success in event marketing, field marketing, partner marketing, demand generation, and/or educational program marketing.
• Experience developing multichannel campaigns that drive measurable registration, attendance, engagement, or conversion.
• Strong writing and messaging skills, including the ability to translate complex technology or educational topics into clear, compelling audience benefits.
• Excellent project management and cross-functional collaboration skills, with the ability to manage overlapping campaigns and influence stakeholders without direct authority.
• Experience using CRM, marketing automation, webinar or event platforms, and reporting tools to execute campaigns and evaluate performance.

Responsibilities

• Develop marketing and communication plans for AVANT’s events, educational opportunities, and other programs defining target audiences, positioning, promotional timelines, channel strategies, and success measures.
• Build a coordinated promotional calendar that balances events with ongoing educational opportunities and increases engagement.
• Own the marketing campaign lifecycle from initial awareness to post-program follow-up with briefs, messaging, emails, landing pages, and social content.
• Segment outreach by region and engagement history; create compelling value propositions and test messaging, timing, and CTAs.

Skills

Event marketing

Field marketing

Partner marketing

Demand generation

Educational programs

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

Salesforce Marketing Cloud

Marketing automation tools

Job description

AVANT Communications in Chicago, IL or Dallas, TX is seeking a Marketing Programs Manager to develop and execute national and regional campaigns for events, educational programs, and partner engagement. You’ll translate initiatives into regional outreach with Event Management and the Marketing team.

You will own marketing strategy, messaging, promotion, and measurement across campaigns, training, and programs.