Marketing Programs Manager

METTLER TOLEDO; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Tuition reimbursement

Employee wellness programs

Parental and caregiver leave

401(k) with company matching

Job summary

METTLER TOLEDO seeks a seasoned marketing professional to design and execute campaigns for US Retail. You will coordinate programs with product, service, and field managers to increase brand awareness and drive opportunities with Retail US and Canada.

You will manage budgets, develop event plans, and lead telemarketing and email campaigns while maintaining data quality and reporting results to leadership.

Qualifications

• Bachelor's degree or direct equivalent in a related field.
• 5+ years of directly related marketing experience.
• Experience in product development or product marketing in technical/industrial fields.
• Ability to lead multi-site teams and campaigns.
• Strong written and verbal communication skills.
• Proficiency with MS Office suite.

Responsibilities

• Develop and execute integrated marketing plans for US Retail markets.
• Coordinate campaigns across channels and manage budgets.
• Collaborate with product, service, field teams, and management.
• Plan events, trade shows, and customer engagement activities.
• Create marketing communications and materials.

Skills

Marketing strategy

Campaign management

B2B marketing

Cross-functional collaboration

Data analysis

Education

Bachelor's Degree in Engineering, Business Administration or Marketing

MS or MBA

Tools

Microsoft Office

Job description

Our Opening and Your Responsibilities

This position designs, coordinates and executes marketing programs to increase brand awareness and create opportunities with US Retail customers. The position works closely with product, service, and business managers, the field organization, in support of this effort. The responsibilities for this role are as follows:

• Responsible for implementation of MT-NA's Retail Integrated Marketing Plan (IMP).
• Develop and execute the Integrated Marketing Plan annually for Retail US and Canada to efficiently promote and market retail products. Prepare marketing promotional budget based on anticipated expenditures in the annual integrated marketing plan. Monitor performance to budget and make adjustments as required.
• Develop marketing programs to promote and grow product line. Programs designed to achieve annual product line revenue objectives. Marketing programs to include customer touch strategy.
• Maintain a high degree of data quality in customer contact lists.
• Determine, develop and coordinate promotional activities needed to support customer / prospect marketing plan, including trade shows, seminars, print or electronic advertising, ad words, search words, direct mail, email campaigns and similar.
• Coordinate with marketing communications to develop and distribute materials required to support the marketing plan as appropriate.
• Develop event (Trade Shows, Customer Councils, Conferences, Launch Meetings, etc.) plans and coordinate preparation activities and event delivery.
• Work with direct and distribution sales channels to maintain approved end-user contact list for marketing communications.
• Develop and coordinate telemarketing / telesales programs to support the marketing plan.
• Work with Region/Territory/Channel managers and Product/Business managers to develop, document, and execute SBU and local marketing campaigns.
• Work with Key Account Sales Representatives to develop, document, and execute key account marketing strategy.
• Create email marketing messages in eMessage system as required.
• Ensure all campaigns have a mechanism to track results and all contact lists are maintained in the Customer Relationship Management software. Provide monthly reports on the campaign results.
• Maintain currency with market trends, news and developments to ensure proper understanding of the target audience's challenges, concerns and interests.
• Provide marketing and marketing communication support for product launches. Work with the Customer Solutions Manager to introduce the new products to the appropriate audience.
• Coordinate with the SBU to define the appropriate value propositions and pricing.
• Define and implement the marketing strategy for channel and market including promotions, marketing programs, advertisements, trade shows, press releases, etc.
• Work with marketing communications to utilize standard templates, adhere with corporate branding guidelines, and distribute to appropriate contacts.
• Create, edit, and send marketing communications, bulletins as required to internal channels.
• Coordinate with the RET Division and the Strategic Business Units to develop, and deliver effective sales tools, including brochures, sales presentations, and alternative value comparisons, and web-based promotional material.
• Manage pricing in system as Price Administrator, establishing list prices and discount levels by channel and customer.
• Define strategy for inside sales team and provide support as necessary.
• Other tasks as assigned by Retail Marketing Manager.
• Other duties may be assigned.

What You Need to Succeed

• Bachelor's Degree in Engineering, Business Administration or Marketing or direct equivalent work experience; MS or MBA preferred.
• 5 or more years of directly related marketing experience.
• Previous experience in product development or product marketing within a technical, industrial, capital equipment field; experience in specific areas of weighing or measurement, data collection / communications or process control would be additional benefit.
• Strong business acumen and decision making.
• One or more years experience managing the marketing of technical products or related support and development services.
• Superior verbal and written communicator (to and from, in English), effective in small and large group settings.
• Demonstrated success in leading and participating in diverse (geographic as well as disciplinary) team environments.
• Capable of developing and implementing multi-tiered marketing communication plans.
• Sound analytical abilities (financial / statistical/problem solving skills).
• Ability to link seemingly disconnected characteristics of the market / products / channel.
• Demonstrated skill in the use of Microsoft Office products including Word, Excel, Outlook, Power Point, Access (or equivalent).

Our Offer to You

• Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire.
• Tuition reimbursement, employee wellness programs, plus other perks and discounts.
• Parental and caregiver leave policies.
• All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits.
• Global market strength and worldwide leadership in weighing.
• A brand name that is identified worldwide with precision, quality, and innovation.
• Thousands of patents, design and innovation awards.
• A commitment to extraordinary service on our state-of-the-art equipment.

About Mettler Toledo

METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.

Equal Opportunity Employment

We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. You can find more details in our Equal Employment Opportunity Policy. If you'd like more information about your EEO rights as an applicant under the law, please click here.