Marketing Programs Lead — ABM, Webinars & Events

Verint Systems; Jackson (MS); On-site; USD 65,000 - 110,000; Full time

Job summary

Verint Systems is seeking a Senior Specialist to own marketing programs end-to-end, driving ABM nurture, intent-based programs, email, content campaigns, webinars, and field events. You will collaborate with Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to deliver measurable impact and optimize BD outbound.

You will work cross-functionally to ensure alignment with sales priorities, track performance, and continuously improve campaigns using data and

Qualifications

• BA/BS degree or equivalent work experience.
• Minimum 5 years in B2B marketing.
• Experience executing integrated, multi-channel marketing campaigns end-to-end.
• Strong cross-functional collaboration.
• Excellent written and verbal communication.

Responsibilities

• Plan and execute integrated marketing campaigns.
• Collaborate with Content, Operations, GTM, Sales, Events and Digital teams.
• Manage budgets, timelines and deliverables across multiple campaigns.
• Analyze campaign performance and report insights to optimize future programs.
• Support field events and webinars while coordinating with stakeholders.

Skills

Campaign management

Project management

B2B marketing

Data analysis

Education

BA/BS degree

Tools

Salesforce

HubSpot

Outreach

Wrike

Job description

Verint Systems is seeking a Senior Specialist to own marketing programs end-to-end, driving ABM nurture, intent-based programs, email, content campaigns, webinars, and field events. You will collaborate with Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to deliver measurable impact and optimize BD outbound.

You will work cross-functionally to ensure alignment with sales priorities, track performance, and continuously improve campaigns using data and