Marketing Programs Intern - Campaigns, Events & Content

University of Delaware; Tampa (FL); On-site; USD 21,000 - 28,000; Full time

Job summary

University of Delaware is seeking a Marketing Admin Intern to support demand-generation programs. You will build targeted contact lists in Microsoft Dynamics CRM, draft landing-page copy and CTAs, and launch multi-touch campaigns in Customer Insights – Journeys, while maintaining the master events calendar and coordinating tradeshow logistics.

You will help produce monthly newsletters, collaborate on case studies, blogs and sales collateral, and analyze open and click-through metrics to inform

Qualifications

• Pursuing bachelor's degree in marketing, communications, business, or related field.
• Strong written and verbal communication; ability to adapt tone for technical/executive audiences.
• Strong organizational skills and attention to detail; able to juggle multiple deadlines.
• Proficiency with Microsoft 365; familiarity with CRM or marketing-automation platforms.
• Basic design skills (Canva, Adobe Illustrator).

Responsibilities

• Build and maintain targeted contact lists in Microsoft Dynamics CRM.
• Draft high-performing landing-page copy and CTAs.
• Build and launch campaigns in Microsoft Customer Insights – Journeys.
• Maintain a master events calendar/list.
• Coordinate logistics for tradeshow booths, collateral, and promos.
• Track spend against budget and report ROI metrics.
• Facilitate post-event debriefs; summarize lead quality and ROI.
• Create registration pages and reminder emails; moderate live webinars with partners.
• Design and send monthly internal newsletter; produce newsletters for customers and prospects; segment audiences; analyze open/c rates.
• Collaborate on case studies, blogs, social posts, and sales collateral.
• Ensure all assets adhere to brand guidelines.
• Monitor competitor campaigns and events; track share-of-voice.
• Monitor digital analytics and prepare actionable reports.

Skills

CRM

Email marketing

Content creation

Analytics

Organization

Microsoft 365

Education

Pursuing bachelor's degree in Marketing or related field

Tools

Canva

Adobe Illustrator

Microsoft Dynamics CRM

Microsoft 365

Job description

University of Delaware is seeking a Marketing Admin Intern to support demand-generation programs. You will build targeted contact lists in Microsoft Dynamics CRM, draft landing-page copy and CTAs, and launch multi-touch campaigns in Customer Insights – Journeys, while maintaining the master events calendar and coordinating tradeshow logistics.

You will help produce monthly newsletters, collaborate on case studies, blogs and sales collateral, and analyze open and click-through metrics to inform