Marketing Program Manager (Gemstone)

bcidaho; United States; Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Insurance (medical/dental/vision)

401(k) matching and non-contributory

Job summary

Blue Cross of Idaho is seeking a Marketing Program Manager to lead planning, development, and execution of marketing strategies across multiple brands and products. The role supports business objectives while ensuring consistency across brands and compliance with regulations.

Preferred hybrid location in Meridian, Idaho with potential for fully remote work; includes responsibility for budgets, vendor management, and cross-functional collaboration with design and production teams.

Qualifications

• Six years of project or campaign marketing, strategic planning, and/or program management experience.
• Bachelor's degree in marketing, communications or business related field.
• Experience with Medicare Advantage is strongly preferred.

Responsibilities

• Conduct research on market segments, products, and materials to inform content.
• Ensure marketing materials comply with local, state, and federal regulations.
• Prepare market penetration strategies and go-to-market campaigns for Medicare.
• Prepare and monitor budgets for brands, market segments, products or projects.
• Provide campaign performance reporting and analytics.
• Manage agencies and external production vendors for multi-channel campaigns.
• Oversee creation and execution of marketing communications for brands and products.
• Collaborate with design, creative, and production teams across stakeholders.
• Lead acquisition and retention programs to achieve marketing objectives.
• Deploy top performing campaigns for assigned segments/products.
• Perform other duties as assigned.

Skills

Marketing experience

Strategic planning

Campaign management

Project management

Education

Bachelor's degree in marketing/communications/business

Job description

Blue Cross of Idaho (BCI) is looking for a Marketing Program Manager. In this role, you will lead the planning, development, and execution of marketing strategies and projects across a portfolio of brands, assigned market segments, and products. You will ensure strategic marketing plans, campaigns, and materials effectively elevate brand awareness, strengthen market presence, and support business objectives while maintaining consistency and alignment across multiple brands.

This role has preference for flexible hybrid location (onsite Meridian Idaho and work-from-home); there may be opportunity fully remote work within a mutually acceptable location. #LI-Remote; #LI-Hybrid

Experience:

Six years of project or campaign marketing, strategic planning, and/or program management experience. Experience with Medicare Advantage is strongly preferred.

Education:

Bachelor's degree in marketing, communications or business related field or equivalent combination of education and work experience (Two years' work experience is equivalent to one year of college)

Here's what your day may look like:

• Conducts research on assigned market segment(s), product(s), and/or material(s) to enhance and inform content, identifying relevant topics, fact-checking, and analyzing sources to generate information.
• Ensures marketing materials are in compliance with local, state, and federal regulatory agencies.
• Prepare market penetration strategies and marketing communications including go-to-market campaigns for Medicare
• Prepares budget and monitors expenditures associated with the brand and/or assigned market segment(s), product(s), and/or project(s).
• Provides campaign or marketing project performance reporting for tracking and analyzing performance.
• Manages agency partners outside production vendors supporting the company in the creation and multi-channel program execution including media placement, direct mail production, and/or final member communication and creative materials.
• Oversees and manages the creation and execution of marketing communications for the brand and/or assigned market segment(s) and product(s).
• Collaborates and coordinates with design, creative, and production teams to create effective, compliant market materials.
• Works with key stakeholders across assigned lines of business.
• May lead, develop, and manage the effort to deploy top performing acquisition and retention programs that deliver on marketing objectives.
• May prepare market penetration strategies and marketing communications including brand and go-to-market campaigns for assigned market segments/products.
• Performs other duties and responsibilities as assigned.

As of the date of this posting, a good faith estimate of the current pay range is $96,183 - $144,275. The position is eligible for an annual incentive bonus (variable depending on company and employee performance).

The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, travel requirements, internal equity, business or organizational needs, and alignment with market data. At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer.

Benefits:

• paid time off
• paid holidays
• community service and self-care days
• medical/dental/vision/pharmacy insurance
• 401(k) matching and non-contributory plan
• life insurance
• short and long term disability
• education reimbursement
• employee assistance plan (EAP)
• adoption assistance program
• paid family leave program

We will adhere to all relevant state and local laws concerning employee leave benefits, in line with our plans and policies.

Reasonable accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.