Marketing Programs Lead — Remote/Hybrid

Blue Cross of Idaho; Meridian (ID); Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Medical/dental/vision/pharmacy

Job summary

Blue Cross of Idaho is seeking a Marketing Program Manager to lead the planning, development, and execution of marketing strategies across brands, markets, and products. The role aims to elevate brand awareness, strengthen market presence, and align campaigns with business objectives in a flexible hybrid setting (Meridian, Idaho; remote possible).

Ideal candidates have six years of project or campaign marketing experience, preferably with Medicare Advantage, and a Bachelor’s degree in marketing,

Qualifications

• Six years of project or campaign marketing, strategic planning, and/or program management experience.
• Experience with Medicare Advantage is strongly preferred.
• Bachelor’s degree in marketing, communications or business related field or equivalent combination of education and work experience.

Responsibilities

• Research assigned market segment(s), product(s), and materials to inform content and topics.
• Ensure marketing materials comply with local, state, and federal regulations.
• Prepare market penetration strategies and GTM campaigns for Medicare.
• Prepare and monitor budgets for brands and market segments.
• Provide campaign performance reporting for tracking and analysis.
• Coordinate with agencies and external vendors for multi-channel program execution.
• Collaborate with design, creative, and production teams to create compliant market materials.

Skills

Marketing strategy

Campaign management

Project management

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications or business related field

Job description

Blue Cross of Idaho is seeking a Marketing Program Manager to lead the planning, development, and execution of marketing strategies across brands, markets, and products. The role aims to elevate brand awareness, strengthen market presence, and align campaigns with business objectives in a flexible hybrid setting (Meridian, Idaho; remote possible).

Ideal candidates have six years of project or campaign marketing experience, preferably with Medicare Advantage, and a Bachelor’s degree in marketing,